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Webinars

Insights from the Users & Buyers Global Study 2021

The 2021 Users and Buyers Global Study recognizes the fundamentally important role that brand-owners play in determining the shape and structure of our profession. This is the first in what we hope will become an annual monitor study. This research...

Catalogue: Webinars 2021
Authors: Kajoli Tankha, Ray Poynter, Stephen Kraus
Companies: The Future Place, Microsoft
August 26, 2021
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Citation

Tankha, Poynter and Kraus (2021a, August 26). Insights from the Users & Buyers Global Study 2021. ANA - ESOMAR. Retrieved July 15, 2025, from


https://ana.esomar.org/documents/insights-from-the-users-buyers-global-study-2021


Research reports

Users & Buyers Global Insights Study 2020

The motto 'the customer is always right' is a phrase pioneered by Harry GordonSelfridge, John Wanamaker and Marshall Field in the early 1900's. These men weresuccessful retailers who learned early in their careers that the success of their...

Catalogue: ESOMAR Publications
Author: Ray Poynter
December 31, 2020
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Citation

Poynter, R. (2020a, December 31). Users & Buyers Global Insights Study 2020. ANA - ESOMAR. Retrieved July 15, 2025, from


https://ana.esomar.org/documents/users-buyers-global-insights-study-2020


Videos

The world of the buyer/user of insights

A sneak peeks of 'The world of of the buyer/user of insights' by Ray Poynter, ESOMAR Council Member. 

Catalogue: Insights Festival 2020
Author: Ray Poynter
September 17, 2020
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Citation

Poynter, R. (2020a, September 17). The world of the buyer/user of insights. ANA - ESOMAR. Retrieved July 15, 2025, from


https://ana.esomar.org/documents/the-world-of-the-buyer-user-of-insights


Videos

2020 Global Market Research report: What's new?

This event will present some of the most interesting features of the 2020 edition of ESOMAR's Global Market Research report. We will discuss the results, the changes from last year, and will explain how this legendary report keeps up with the times...

Catalogue: Insights Festival 2020
Authors: Ray Poynter, Xabier Palacio
September 16, 2020
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Citation

Poynter and Palacio (2020a, September 16). 2020 Global Market Research report: What's new?. ANA - ESOMAR. Retrieved July 15, 2025, from


https://ana.esomar.org/documents/2020-global-market-research-report-what-s-new-


Webinars

Best of ESOMAR Belgium- A virtual event!

Early September speakers from all over the world presented their work and thinking at the 2019 ESOMAR Congress in Edinburgh. The three-day conference was bursting with speeches, panel discussions and keynotes on Transformation, the 2019 congress...

Catalogue: Webinars 2019
Authors: Steliana Ifrim, Wim Hamaekers, Katia Pallini, Ray Poynter, Ennio Armato, Matthew Roberts
Companies: One Inch Whale, InSites Consulting, FFIND DE
November 26, 2019
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Citation

Ifrim et al. (2019a, November 26). Best of ESOMAR Belgium- A virtual event!. ANA - ESOMAR. Retrieved July 15, 2025, from


https://ana.esomar.org/documents/best-of-esomar-belgium--a-virtual-event-


Research papers

Deconstructing what machine learning does when processing text

Learn how to use machine learning text analytics, from scratch, for free, using open-source R.

Catalogue: Fusion 2019
Author: Ray Poynter
Company: The Future Place
November 10, 2019
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Citation

Poynter, R. (2019a, November 10). Deconstructing what machine learning does when processing text. ANA - ESOMAR. Retrieved July 15, 2025, from


https://ana.esomar.org/documents/deconstructing-what-machine-learning-does-when-processing-text


Videos

Deconstructing what machine learning does when processing text

Learn how to use machine learning text analytics, from scratch, for free, using open-source R.

Catalogue: Fusion 2019
Author: Ray Poynter
Company: The Future Place
November 10, 2019
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Citation

Poynter, R. (2019a, November 10). Deconstructing what machine learning does when processing text. ANA - ESOMAR. Retrieved July 15, 2025, from


https://ana.esomar.org/documents/deconstructing-what-machine-learning-does-when-processing-text-10844


Videos

The state of global research

Join Ray as he shares some of the key findings about the state of market research around the globe from the ESOMAR Global Market Research Report. Learn what is going up, who is going down, what the key changes, and where the key opportunities are....

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Ray Poynter
September 8, 2019
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Citation

Poynter, R. (2019a, September 08). The state of global research. ANA - ESOMAR. Retrieved July 15, 2025, from


https://ana.esomar.org/documents/the-state-of-global-research


Videos

10 things you need to know about the state of global market research

Join Ray Poynter as he extracts and shares 10 key messages from this year's ESOMAR Global Prices Study and Global Market Research Report. Find out the latest stats on how much market research is traditional and how much is based on newer approaches....

Catalogue: Congress 2018
Author: Ray Poynter
September 23, 2018
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Citation

Poynter, R. (2018a, September 23). 10 things you need to know about the state of global market research. ANA - ESOMAR. Retrieved July 15, 2025, from


https://ana.esomar.org/documents/10-things-you-need-to-know-about-the-state-of-global-market-research