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Research papers

Everyone searches!

Tsquared Insights is a market research agency established in 2010 and based in Geneva. Its Online Search Insights methodology, in particular, leverages big data from global search activity- around two trillion searchers per year across all major...

Catalogue: Congress 2017: Visionary
Authors: Mathieu Trepanier, Jean-Philippe Lebudel
September 4, 2017
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Citation

Trepanier and Lebudel (2017a, September 04). Everyone searches!. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/everyone-searches-


Videos

Emerging trends in the use of Big Data in research

This presentation will showcase the following four trends:Combining Big Data Analytics with Third party Research:Combining enterprise big data analytics with market research produces very powerful results. This fills up the gaps in data availability...

Catalogue: Asia Pacific 2015: Asia Means Business
Author: Himanshu Jha
June 15, 2015
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Citation

Jha, H. (2015a, June 15). Emerging trends in the use of Big Data in research. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/emerging-trends-in-the-use-of-big-data-in-research


Videos

Big Data big impact!

How data collection and updated technology can lead to great social impact.

Catalogue: Big Data World 2017: Smart Data Integration
Author: Maurício Moura
January 15, 2017
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Citation

Moura, M. (2017a, January 15). Big Data big impact!. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/big-data-big-impact--8955


Research papers

A journey to Artificial Intelligence

This article will explore: The importance of accuracy when it comes to social insights. Sentiment and semantic accuracy both need to be at least over 70%, while the dataset to be analysed needs to be clean of "noise" i.e. irrelevant posts. Failure to...

Catalogue: Latin America 2017: #IN
Author: Michalis Michael
Company: DigitalMR Ltd
June 15, 2017
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Citation

Michael, M. (2017a, June 15). A journey to Artificial Intelligence. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/a-journey-to-artificial-intelligence-8999


Videos

Humanising Big Data

The challenge of bringing together two seemingly contrasting worlds of Big Data and Qualitative Analysis is the focus of this presentation, which examines how the Big Data world of size, dynamic data, vastness trends, patterns and predictions can...

Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Anupama Wagh-Koppar, Vartika Hali, Sandeep Arora
Company: KANTAR TNS Malaysia
June 15, 2013
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Citation

Wagh-Koppar, Hali and Arora (2013a, June 15). Humanising Big Data. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/humanising-big-data


Videos

The alchemical marriage of Big Data and Qual

This presentation talks about the hybrid approach combining big data analytics and qualitative research - with a special spotlight on Kenya and Ethiopia.

Catalogue: Fusion 2019
Authors: Victor Ikawa, Sergey Sheykhetov
Companies: Safaricom, Kantar
November 10, 2019
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Citation

Ikawa and Sheykhetov (2019a, November 10). The alchemical marriage of Big Data and Qual. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/the-alchemical-marriage-of-big-data-and-qual-10859


Videos
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Citation

(2022a, September 23). Decoding Meaning to Drive Brand Relevance. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/decoding-meaning-to-drive-brand-relevance


Magazines

Research World (October 2013)

Big data and new technologies are creating huge new opportunities but are also changing the role and reach of market research, breaking traditional models. What are the latest developments and the implications for our sector?

Catalogue: Research World 2013
Author: ESOMAR B.V.
October 15, 2013
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Citation

B.V., E. (2013a, October 15). Research World (October 2013). ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/research-world-october-2013-


Case studies

Fusion of marketing research and data science

Marketing researchers have witnessed an explosion of promises that big data will dramatically improve business performance. What is the role of traditional marketing researchers in big data? This presentation provides a methodology and case study...

Catalogue: Congress 2016: #WOW
Author: John V. Colias
September 22, 2016
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Citation

Colias, J. V. (2016a, September 22). Fusion of marketing research and data science. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/fusion-of-marketing-research-and-data-science-8870