Resources Library by ANA

Global Prices Study 2007

Global Prices Study 2007 is the 7th benchmarking study ESOMAR has conducted since 1982 to help research providers and buyers execute market research projects. The latest edition reports on prices in 63 countries and includes analysis of changes over...

Catalogue: ESOMAR Global Prices Study

Author: ESOMAR B.V.

September 17, 2007

Global Prices Study 2010

Global Prices Study 2010 is the 8th benchmarking study conducted by ESOMAR. The study aims to help research providers and buyers plan and execute market research projects by indicating the relative pricing of different types of projects by country...

Catalogue: ESOMAR Global Prices Study

Author: ESOMAR B.V.

June 7, 2010

Mirror, mirror on the wall

If we define the client as anyone without whom a business wouldn’t exist, there is a group of people that are very important to marketing research but are ironically overlooked. In this presentation we treat the respondents with the same...

Catalogue: Congress 2015: Revelations

Authors: Kristin Hickey, Hetta Bramley, Vangelis Skouras

June 15, 2015

No unexplored territory left on the German map (German)

Only four months after the breach of the Berlin Wall, the Allensbach Institute had already set up its own interviewer network in the GDR, with approximately 600 interviewers recruited personally or by mail. Even before the first free elections in...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe

Authors: Elisabeth Noelle-Neumann, Michael Hallemann

Company: Institut für Demoskopie Allensbach GmbH

June 15, 1991

Interviewing for market and opinion research

The Dutch Information and Public Relations Centre Your Opinion Counts took the initiative in 1992 to develop a training and examination programme for interviewers in The Netherlands. The training consists of a theoretical and a practical part. The...

Catalogue: ESOMAR Publications

Authors: Ed A. van Eunen, ESOMAR B.V.

September 1, 1995

Social science research and field work in Afghanistan

Conducting quality research in a country as vast and insecure as Afghanistan is not without its challenges, i.e. high security risks (Taliban), violence, intimidation, corruption, ethnic, linguistic and gender differences, extensive illiteracy,...

Catalogue: Congress 2012: Accelerating Excellence

Author: Rafiq Ullah Kakar

Company: Opinion Research Center of Afghanistan (ORCA)

September 13, 2012

Fieldwork quality

The paper illustrates that the quality of fieldwork is still a matter of concern and that although research suppliers and buyers are aware of this, and recognise fieldwork as a most important element of any research project, little is being done to...

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: D. K. Willingale

August 1, 1975

No unexplored territory left on the German map

Only four months after the breach of the Berlin Wall, the Allensbach Institute had already set up its own interviewer network in the GDR, with approximately 600 interviewers recruited personally or by mail. Even before the first free elections in...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe

Authors: Michael Hallemann, Elisabeth Noelle-Neumann

Company: Institut für Demoskopie Allensbach GmbH

June 15, 1991

Doing it

This presentation reviews the results of a fascinating study finding that work experience in field or data entry improves claimed future intent to consider MR as a career. Doing it matters more than talking about it. Talking about it shifts...

Catalogue: Asia Pacific 2009: Competing On A World Stage

Author: Caz Tebbutt Dennis

Company: Tebbutt Research

April 7, 2009