You searched for: "*"

The results has been filter on Tags containing Switzerland.
ANA has found 8 results for you, in 159 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Radiocontrol in Switzerland

Switzerland is the first and as of now only country in which the population's radio listening is not established by interviews but electronically. Radiocontrol (RC) has been delivering official radio data since January 2001. This paper looks back in...

Catalogue: ESOMAR/ARF WAM Conference 2002: Radio
Authors: Manuel Daehler, Matthias Steinmann, Knut Hackbarth
Companies: GfK, Swiss Broadcasting Corporation
June 14, 2002

Research papers

Radiocontrol in Switzerland

Switzerland is the first and, as of now, only country in which radio listening is not established by interviews but rather electronically. The Radiocontrol (RC) technique is based on audio comparison and has been delivering official radio data since...

Catalogue: ARF/ESOMAR Worldwide Radio 2001
Authors: Matthias Steinmann, Manuel Dähler, Knut Hackbarth
Company: Swiss Broadcasting Corporation
April 1, 2001

Research papers

Multinational telephone surveys from the link central telephone bank in Lucerne, Switzerland

This paper provides the reader with a short description of the methodological advantages of multinational telephone interviewing from a single location and in particular from a central telephone bank in Switzerland.

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Author: Jos Vloemans
Company: LINK Institut für Markt- und Sozialforschung
June 15, 1984

Research papers

Diminishing political participation

Statistics show that political participation in Switzerland, as in many other Western countries, is constantly decreasing. A first analysis has shown, that certain segments of the population are much less participating in polls than others,...

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making
Author: Werner Wyss
Company: SCOPE Qualitative Research AG
June 18, 1980

Research papers

Social research as a means to participate in public decision-making Switzerland

Swiss citizens are expected to vote on six to ten weekends per year, of which four are reserved for national topics. Normally several themes are presented jointly as so-called "multi-packs". Abstention from the ballot-box is growing and reaches in...

Catalogue: Seminar 1978: Social Research in the Public Sector
Authors: Werner Ebersold, Hans-Peter Hertig
December 1, 1978

Research papers

The IHA retail trade index

In this highly competitive situation the "IHA Retail Trade Index" provides every retailer with information about: - the size of the various markets; - their and their competitors' share of the market; - the importance of various product groups within...

Catalogue: Seminar 1974: Management Information For Retail Organisations
Author: M. Gautschi
April 1, 1974

Research papers

Aspects of international panel market research in the agricultural sector

Since the 19th century very extensive structural changes have taken place in agriculture, and these are once more of increasing current importance due to the question of economic regions. But not only this development makes the elaboration of data...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: M. Bourgnon
June 15, 1972

Research papers

Market research in Switzerland

There is no exact information available on market research. Compared with scientific research in the various fields and extensive marketing activities at home and abroad, market research is still very modestly used. Indications however are that the...

Catalogue: ESOMAR Yearbook 1964-1965
Author: G. J. Krampf
June 15, 1965