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Multinational telephone surveys from the link central telephone bank in Lucerne, Switzerland

Date of publication: June 15, 1984

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research

Company: LINK Institut für Markt- und Sozialforschung

Author: Jos Vloemans

Abstract:

This paper provides the reader with a short description of the methodological advantages of multinational telephone interviewing from a single location and in particular from a central telephone bank in Switzerland.

Jos Vloemans

Author

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Citation

Vloemans, J. (1984a, June 15). Multinational telephone surveys from the link central telephone bank in Lucerne, Switzerland. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/the-telephone-in-consumer-research