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Research papers

Qualitative fast track

Learn how to improve time, cost and relevance on research for/with corporate clients.

Catalogue: Fusion 2019
Authors: Jose Antonio Noriega, Mark Montgomery
Companies: Möbius, CITIBANAMEX
November 10, 2019
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Citation

Noriega and Montgomery (2019a, November 10). Qualitative fast track. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/qualitative-fast-track


Videos

Qualitative fast track

Learn how to improve time, cost and relevance on research for/with corporate clients.

Catalogue: Fusion 2019
Author: Jose Antonio Noriega
Companies: Möbius, CITIBANAMEX
November 10, 2019
×

Citation

Noriega, J. (2019a, November 10). Qualitative fast track. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/qualitative-fast-track-10869


Research papers

Molson-Coors measuring innovation

The key to maximizing market research's value in the age of data science.

Catalogue: Fusion 2019
Authors: Marc Bertrand, David Turner, Ian Ash
Companies: Dig Insights, Molson Coors
November 10, 2019
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Citation

Bertrand, Turner and Ash (2019a, November 10). Molson-Coors measuring innovation. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/molson-coors-measuring-innovation


Videos

Molson-Coors measuring innovation

The key to maximizing market research's value in the age of data science.

Catalogue: Fusion 2019
Authors: Ian Ash, Marc Bertrand
Companies: Dig Insights, Molson Coors
November 10, 2019
×

Citation

Ash and Bertrand (2019a, November 10). Molson-Coors measuring innovation. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/molson-coors-measuring-innovation-10843


Research papers

New ways of measuring success

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}For the first time in the history of the Spanish TV ecosystem, it is possible to measure and understand the holistic viewing behaviour of a TV Show across all platforms with the use...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Ignacio Gómez, Ricardo Torres, Ignacio de la Iglesia, Pablo Pérez
Companies: Netquest, The Cocktail Analysis, Google, RTVE (Corporación de Radio y Televisión Española)
September 8, 2019
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Citation

Gómez, Torres, de la Iglesia and Pérez (2019a, September 08). New ways of measuring success. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/new-ways-of-measuring-success


Videos

New ways of measuring success

For the first time in the history of the Spanish TV ecosystem, it is possible to measure and understand the holistic viewing behaviour of a TV Show across all platforms with the use of audio matching technology.

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Ignacio Gómez, Ignacio de la Iglesia, Pablo Pérez, Ricardo Torres
Companies: The Cocktail Analysis, Google, Netquest, RTVE (Corporación de Radio y Televisión Española)
September 8, 2019
×

Citation

Gómez, de la Iglesia, Pérez and Torres (2019a, September 08). New ways of measuring success. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/new-ways-of-measuring-success-10696


Videos

Mobile trend (Portuguese)

In Brazil, there is more than one smartphone per inhabitant and through these devices technology has become part of daily routines, meeting the population's expectations to stay connected at all times and anywhere. In view of that, Croma has...

Catalogue: Latin America 2019
Authors: Edmar Bulla, Enric Cid
Company: Netquest
April 9, 2019
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Citation

Bulla and Cid (2019a, April 09). Mobile trend (Portuguese). ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/mobile-trend-portuguese-


Research papers

Mobile trend

In Brazil, there is more than one smartphone per inhabitant and through these devices technology has become part of daily routines, meeting the population’s expectations to stay connected at all times and anywhere. In view of that, Croma has...

Catalogue: Latin America 2019
Authors: Edmar Bulla, Enric Cid
Company: Netquest
April 7, 2019
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Citation

Bulla and Cid (2019a, April 07). Mobile trend. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/mobile-trend


Research papers

Of mice and men: Revealing the unconscious with the mouse tracker

In this paper, we will introduce a relatively new technology, the MouseTracker, a method that we have integrated in classic in-depth interviews. This has allowed us to get richer insight on three critical business decisions:- How do we segment...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Daniel Rayner, George Cox, Genevieve Hall, Jon Osborne, Vivek Banerji
Companies: Shionogi, Insight Dojo
November 11, 2018
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Citation

Rayner, Cox, Hall, Osborne and Banerji (2018a, November 11). Of mice and men: Revealing the unconscious with the mouse tracker. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/of-mice-and-men-revealing-the-unconscious-with-the-mouse-tracker-9475