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Research papers

Smells like teen spirit

For the generation born in this millennium, growing affluence, smaller family size and media proliferation has meant that Youth values today are very different from the past generation. Is the middle class Asian Youth today similar to his Western...

Catalogue: Qualitative 2011: Embrace, Inspire And Celebrate!
Author: Madhumita Chakraborty
Company: PepsiCo
November 13, 2011
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Citation

Chakraborty, M. (2011a, November 13). Smells like teen spirit. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/smells-like-teen-spirit


Research papers

Too much reality?

The prevailing celebration of technology-enabled access to 'raw' consumer realities is challenged in this presentation. While acknowledging the many benefits that video-ethnography and social media bring (emotional engagement, richness and texture,...

Catalogue: Congress 2011: Impact
Authors: Sangeeta Gupta, Anjali Puri
Companies: KANTAR TNS Malaysia, PepsiCo
September 18, 2011
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Citation

Gupta and Puri (2011a, September 18). Too much reality?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/too-much-reality-


Research papers

Insight simplicity

Striving for simplicity itself is nothing new. However, what has changed is the level of distraction in the current age. Within this context it is now difficult for decision makers to see the information they need. Successful insight delivery must...

Catalogue: Asia Pacific 2011: Increasing Value Through Simplicity
Authors: Sangeeta Gupta, Andrew Vincent
Company: PepsiCo
March 20, 2011
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Citation

Gupta and Vincent (2011a, March 20). Insight simplicity. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/insight-simplicity


Research papers

World of shoppers

At a macro level this paper establishes the relationship between 'Culture' and 'Shopping Behaviour'. The paper also identifies the unifying and differentiating themes which define and differentiate between the shopper segments across the globe. This...

Catalogue: Insights 2011: A New World Order In Shopper Marketing
Authors: Aruni Ghosh, Maneesh Kaushik
Companies: Nielsen, PepsiCo
March 1, 2011
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Citation

Ghosh and Kaushik (2011a, March 01). World of shoppers. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/world-of-shoppers


Research papers

Billion dollar baby

India is characterized as a country with several countries within it. The multiplicity of languages and ethnicity, geographical spread, low literacy levels and a large rural audience brings operational challenges to reaching India's diverse audience....

Catalogue: Asia Pacific 2010: Eyes on Asia
Authors: Madhumita Chakraborty, Sandeep Arora
Companies: PepsiCo, Datamatics Global Services Ltd
April 20, 2010
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Citation

Chakraborty and Arora (2010a, April 20). Billion dollar baby. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/billion-dollar-baby


Research papers

Brands and consumers co-creation

Digital technology radically changes the way we build and communicate knowledge. The old pattern of centralized senders and massive receivers is no longer acceptable: 'truth' is the consensus of many opinions, with human knowledge following wikipedia...

Catalogue: Qualitative 2009: The Evolving Human
Authors: Fabio Paiva, Carla Mayumi
Companies: PepsiCo, Box1824
November 19, 2009
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Citation

Paiva and Mayumi (2009a, November 19). Brands and consumers co-creation. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/brands-and-consumers-co-creation


Research papers

Of heads and hearts and cultures apart!

Culture, as we all know (sometimes rather disastrously!), is a powerful mediator across a range of marketing activities. The aim of this paper is to present thoughts on enhancing communication effectiveness for the Indian market by sensitivity to key...

Catalogue: Asia Pacific 2008
Authors: Sangeeta Gupta, Ranjan Samanta
Company: PepsiCo
April 9, 2008
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Citation

Gupta and Samanta (2008a, April 09). Of heads and hearts and cultures apart!. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/of-heads-and-hearts-and-cultures-apart-


Research papers

Building online multi-cultural opinion communities

This paper addresses the differences between online panels and online opinion communities. Is an online opinion community the next level of an online research panel?

Catalogue: Panel Research 2006
Authors: Claudia Feler, Adriana Rocha
Company: eCGlobal Solutions
October 8, 2006
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Citation

Feler and Rocha (2006a, October 08). Building online multi-cultural opinion communities. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/building-online-multi-cultural-opinion-communities


Research papers

Advances in category management research

In this paper the genesis of category management and the research techniques that have been applied against this area are considered. We generally find a disconnect between the application of findings from traditional research to category management...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Authors: Bill Bean, Stephen P. Needel
Company: PepsiCo
September 22, 2002
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Citation

Bean and Needel (2002a, September 22). Advances in category management research . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/advances-in-category-management-research-