Abstract:

Striving for simplicity itself is nothing new. However, what has changed is the level of distraction in the current age. Within this context it is now difficult for decision makers to see the information they need. Successful insight delivery must cut through the growing attention deficit phenomenon. It must also address the need for novel, nuanced and actionable insights to answer the call for innovative business initiatives. Breakthrough Simplicity is the goal and we must move from unnecessary complexity to profound simplicity; while ensuring we are not in the domain of either naive simplicity or worse still, the simpleton.