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Research papers

Survey on the problems of transferring a brand from one Western European country to another

The common market is - despite all difficulties - a successful arrangement for the economic unification of Europe. Efforts to unify the supply of consumer goods to the European market, without riding roughshod over regional and national specialities,...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: J. Stolte
September 1, 1972

Research papers

Acceptance of a new product relies upon communication. As an example: Introducing of disposables in French hospitals

The purpose of this paper is to show the lesson a manufacturer of disposables can learn from a study and how he used its results in a concrete way to communicate with the decision makers in order to promote his products. This shall be the object of...

Catalogue: Seminar 1973: Communication And Diversification In Pharmaceuticals, Hospital Supplies And Allied Fields
Authors: Louis Tuvee, Jean Bigant
June 1, 1973

Research papers

Perception of magazines

Most of the previous studies of media are based on reading habits of the audience. The similarity between two magazines is then defined in terms of the audience duplication. A major limitation of this approach is that it confuses the concepts of...

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Authors: Yves Evrard, Jacques Obadia
March 1, 1976

Research papers

The audience of public radio stations in France

From a panel organised by MEDIAMETRIE in January-February 1993 during three weeks based on a representative sample of French population, aged 15 and over (4,683 individuals), a treatment has been conducted in order to analyse answers from each...

Catalogue: Radio Research Symposium 1995
Authors: Jean-Pierre Auzeill, Marie-Dominique Chevreux
Company: Mediametrie
July 1, 1995

Research papers

Trends in buying habits in relation to the planned dispersion of shopping centres

The aim of the survey we are about to describe, was to assess the present situation with regard to the buying habits adopted by families resident in the Greater Paris area and to outline likely future developments in this field. We shall deal with...

Catalogue: ESOMAR/WAPOR Congress 1967
Authors: A. Desjonqueres, R. Jeanteur
August 1, 1967

Research papers

What are the problems facing business firms?

During 1962, my company - The Paul PLANUS organisation - carried out a survey on a sample of one in a hundred French business firms. Interviews were conducted with 160 firms. The purpose of the survey was to obtain information on the problems facing...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Yves Fournis
August 1, 1967

Research papers

Trends in buying habits in relation to the planned dispersion of shopping centres (French)

The aim of the survey we are about to describe, was to assess the present situation with regard to the buying habits adopted by families resident in the Greater Paris area and to outline likely future developments in this field. We shall deal with...

Catalogue: ESOMAR/WAPOR Congress 1967
Authors: A. Desjonqueres, R. Jeanteur
August 1, 1967

Research papers

Radio audience surveys in France in 1996

The year of 1996 was unbelievably rich in events for radio researchers in France. Not less than two panels were operated as well as the year long DAR audience survey. These events led to some confusion among market actors, as some radio stations were...

Catalogue: 2nd Radio Research Symposium
Author: Dina Raimondi
June 15, 1997

Magazines

Research World (June 2002)

The unexpected success of Jean-Marie Le Pen in the first round of France’s recent Presidential election came as a shock for not only the nation’s politicians but its pollsters. As elsewhere, political opinion polling constitutes only a...

Catalogue: Research World 2002
Author: ESOMAR B.V.
June 1, 2002