Research World (June 2002)

Date of publication: June 1, 2002

Catalogue: Research World 2002

Author: ESOMAR B.V.

Abstract:

The unexpected success of Jean-Marie Le Pen in the first round of France’s recent Presidential election came as a shock for not only the nation’s politicians but its pollsters. As elsewhere, political opinion polling constitutes only a small fraction of survey research activity but is largely responsible for public awareness of the research industry’s existence.

  • PDF
  • This could also be of interest