Abstract:
The unexpected success of Jean-Marie Le Pen in the first round of Franceâs recent Presidential election came as a shock for not only the nationâs politicians but its pollsters. As elsewhere, political opinion polling constitutes only a small fraction of survey research activity but is largely responsible for public awareness of the research industryâs existence.
Research Papers
Does your brand hit the consumers' hot buttons?
Catalogue: Asia Pacific 2004
Authors: Nic Hall, Gilbert K.W. Lee
 
March 28, 2004
Videos
Car clinics 3.0
Catalogue: Congress 2014: What Inspires?
Authors: Fatima El-Khatib, Ronny Pauwels, Wim Hamaekers
 
June 15, 2014
