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Magazines

Revue Française du Marketing (Octobre 2014)

Les banques, comme les autres entreprises, sont confrontées au défi de lafidélisation. Pour des raisons de coût bien évidemment, la fidélisation d'un client estmoins onéreuse que la conquête d'un nouveau client ou la...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
October 1, 2014
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Citation

, A. (2014a, October 01). Revue Française du Marketing (Octobre 2014). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-octobre-2014-


Videos

Unveiling online shopper's journey

With the consistent growth of online retailing, clients from various categories have eagerly been interested in understanding journeys that online shoppers take. While the indirect method using observation/behavioral data has recently emerged as one...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Sungeun Kwon, Minwook Kim
Company: KANTAR TNS Malaysia
June 15, 2014
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Citation

Kwon and Kim (2014a, June 15). Unveiling online shopper's journey. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/unveiling-online-shopper-s-journey


Research papers

Unveiling online shopper's journey

With the consistent growth of online retailing, clients from various categories have eagerly been interested in understanding journeys that online shoppers take. While the indirect method using observation/behavioral data has recently emerged as one...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Sungeun Kwon, Minwook Kim, Heesun Kim, Soyoung Lee, Yuri Jung, Heeyoung Kim, Jiyoung Suh
Company: KANTAR TNS Malaysia
May 13, 2014
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Citation

Kwon et al. (2014a, May 13). Unveiling online shopper's journey. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/unveiling-online-shopper-s-journey-8146


Magazines

Revue Française du Marketing (Mars 2014)

La révolution digitale est sans doute aussi profonde, sinon davantage encore, que nele fût la révolution industrielle dans la seconde moitié du 19ème siècle,pour nos pratiques et nos usages et nos systèmes économiques. C'est...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
March 1, 2014
×

Citation

, A. (2014a, March 01). Revue Française du Marketing (Mars 2014). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-mars-2014-


Research papers

Unlocking success with digital shoppers

Nielsen’s survey of 30,000 U.S. consumers uncovered the key ways in which increased use of digital technology is impacting the way consumers move along the traditional path to purchase. This research views the path to purchase from the...

Catalogue: Congress 2013: Think Big
Authors: Jeanne Danubio, Nikhil Sharma
Company: Nielsen
September 26, 2013
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Citation

Danubio and Sharma (2013a, September 26). Unlocking success with digital shoppers. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/unlocking-success-with-digital-shoppers-8084


Research papers

Feel nothing, do nothing

We know now more than ever about what people do online, but very little about why, and how it makes them feel. MasterCard approached BrainJuicer to help them better understand on-line purchasing and payment behaviour. What we learned deepened and...

Catalogue: Congress 2013: Think Big
Authors: Koen De Vos, Tom Ewing, Joost Vastenavondt, Orlando Wood
September 26, 2013
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Citation

De Vos, Ewing, Vastenavondt and Wood (2013a, September 26). Feel nothing, do nothing. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/feel-nothing-do-nothing-8061


Videos

Feel nothing, do nothing

We know now more than ever about what people do online, but very little about why, and how it makes them feel. MasterCard approached BrainJuicer to help them better understand on-line purchasing and payment behaviour. What we learned deepened and...

Catalogue: Congress 2013: Think Big
Authors: Orlando Wood, Koen De Vos
June 15, 2013
×

Citation

Wood and De Vos (2013a, June 15). Feel nothing, do nothing. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/feel-nothing-do-nothing


Videos

Unlocking success with digital shoppers

Nielsen’s survey of 30,000 U.S. consumers uncovered the key ways in which increased use of digital technology is impacting the way consumers move along the traditional path to purchase. This research views the path to purchase from the...

Catalogue: Congress 2013: Think Big
Authors: Jeanne Danubio, Nikhil Sharma
Company: Nielsen
June 15, 2013
×

Citation

Danubio and Sharma (2013a, June 15). Unlocking success with digital shoppers. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/unlocking-success-with-digital-shoppers


Research papers

Why social commerce engines will power next-gen market research

The maturation of online social commerce has opened the door to a new type of market research. This new form is rooted in the fluid world of social engagement, where customer product experience proves as challenging to MR as the transition from...

Catalogue: Congress 2012: Accelerating Excellence
Authors: R. Scott Evans, Erin Defossé
Company: Bazaarvoice
September 13, 2012
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Citation

Evans and Defossé (2012a, September 13). Why social commerce engines will power next-gen market research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/why-social-commerce-engines-will-power-next-gen-market-research