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Research reports

Qualitative research on skin care

The general research objectives were to investigate women'sattitudes to skincare and to skincare products. About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing, later CRAM International, with his wife...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1973

Research reports

Qualitative research on the development of a new moisturiser for Nivea

Nivea Toiletries and Garland Compton are investigating theopportunity for launching a new product in the skin food/moisturizer sector, to be directly competitive with Oilof Ulay. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1976

Research reports

Research report on attitudes towards the concept of a pre-wash stain remover

Airwick have the option on a license to market a newproduct, a pre-wash stain remover, and required research toinvestigate consumer reactions to the concept, thus givingan indication of the viability of the product in the marketplace. The principal...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1977

Research papers

Driving Africa - Women. Now!

The paper throws light onto the attitudes held by women, across ages and cultures, in the reality of the 'new' South Africa.It is based on a four month syndicated qualitative study undertaken in the middle of 2001, using a variety of elicitation...

Catalogue: ESOMAR Qualitative Ascending Conference 2002
Author: Christiane Gabriel
November 10, 2002

Research papers

Women as emerging wealth owners in Asia

In a rapidly developing Asia, the role of women has changed. For one, women's role in financial management has shifted from traditionally managing the family's 'purse strings' to being in control of their own finances.Asian women are now able to...

Catalogue: ESOMAR Conference on Financial Services 2005
Authors: WeeGuan Chan, Marilyne Chem Su-Fern
Company: KANTAR TNS Malaysia
February 1, 2005

Research papers

Marketing to women in traditionally male markets

The paper discusses the influence of more non-married women, more working women, more supermarket shopping and a generally increased need to share activities with their husbands, as reasons why women are encroaching into traditionally male markets.

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making
Author: Maggie Stanway
June 18, 1980

Research papers

Women in the world's Muslim economies

Research can measure the effectiveness of women's empowerment initiatives in the Muslim world economies. It has a role to play in quantifying international program assumptions about Muslim women's desires, hopes and experiences.Many fundamental...

Catalogue: Congress 2007: Excellence
Author: Karl Feld
Company: D3 Systems, Inc.
September 19, 2007

Research papers

Understanding women

51% of people in the world are women, but Baileys is the only brand in Diageo’s portfolio that recognises them as a consumer. It was time for a new perspective and Diageo came to us to help them open their eyes to what women really want...

Catalogue: Congress 2015: Revelations
Authors: Christene McCauley, Izzy Pugh
October 1, 2015


Connecting with women in conservative societies

While there are many theories on high usage of Internet and Social Media amongst women in Saudi Arabia, very few actually examined the practical implications of such usage. Through usage of a customized online platform, we were able to conclusively...

Catalogue: MENAP Forum 2015: Leading Transformation
Authors: Amit Sahni, Kristin Thrane Hart
Company: FeedBack Market Research
June 15, 2015