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Research papers

Industrial purchasing

The need for further research into purchase decision making in industrial markets is widely acknowledged. Tor marketing techniques to be effective, the decision makers must be identified and their roles and the criteria they use understood. But in...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: M. Haines
June 15, 1972
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Citation

Haines, M. (1972a, June 15). Industrial purchasing. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/industrial-purchasing


Research papers

Sociological, family and individual factors in the mutation of the act of buying children's clothing (French)

This paper presents the results of a research centred on the process of decision making in the act of buying children's 'clothing (under 16's) at its different stages (from the "idea" to the con te implementation of the purchase), in 1971 in France....

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Jacqueline Carof
June 15, 1972
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Citation

Carof, J. (1972a, June 15). Sociological, family and individual factors in the mutation of the act of buying children's clothing (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/sociological-family-and-individual-factors-in-the-mutation-of-the-act-of-buying-children-s-clothing-french-


Research papers

Sociological, family and individual factors in the mutation of the act of buying children's clothing

This paper presents the results of a research centred on the process of decision making in the act of buying children's 'clothing (under 16's) at its different stages (from the "idea" to the con te implementation of the purchase), in 1971 in France....

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Jacqueline Carof
June 15, 1972
×

Citation

Carof, J. (1972a, June 15). Sociological, family and individual factors in the mutation of the act of buying children's clothing. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/sociological-family-and-individual-factors-in-the-mutation-of-the-act-of-buying-children-s-clothing


Research papers

The reflection of the effects of a changing environment in the development of requirements

The importance of market research is steadily growing in Hungary too. The enterprises make their short and medium range decisions concerning production on the basis of the expected reactions of the market. Prior market surveys and the conclusions to...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: V. Vani
June 15, 1972
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Citation

Vani, V. (1972a, June 15). The reflection of the effects of a changing environment in the development of requirements. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-reflection-of-the-effects-of-a-changing-environment-in-the-development-of-requirements


Research papers

The evolution of forecasting methods and of their integration in business decision-making (French)

The distinction is often made at firm level between strategic decisions implying productive or commercial investment on a large scale and based on medium or long-term forecasts (3, 5 or 10 years), and tactical decisions relating to day-to-day...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Authors: Daniel Bachelet, Michel Salomon
August 1, 1971
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Citation

Bachelet and Salomon (1971a, August 01). The evolution of forecasting methods and of their integration in business decision-making (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-evolution-of-forecasting-methods-and-of-their-integration-in-business-decision-making-french-


Research papers

The evolution of forecasting methods and of their integration in business decision-making

The distinction is often made at firm level between strategic decisions implying productive or commercial investment on a large scale and based on medium or long-term forecasts (3, 5 or 10 years), and tactical decisions relating to day-to-day...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Authors: Daniel Bachelet, Michel Salomon
August 1, 1971
×

Citation

Bachelet and Salomon (1971a, August 01). The evolution of forecasting methods and of their integration in business decision-making. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-evolution-of-forecasting-methods-and-of-their-integration-in-business-decision-making


Research papers

When and how to buy research

For the purpose of this article it is assumed that the decision to carry out market research is well-founded. Nevertheless, examination of the reasons for carrying out the research will help, not only in deciding whether to undertake the project as...

Catalogue: The European Marketing Research Review 1971
Author: Mary Griffin
June 15, 1971
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Citation

Griffin, M. (1971a, June 15). When and how to buy research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/when-and-how-to-buy-research


Research papers

Comments on the paper by Miss Bernhard and Mr. Baur (French)

Forecasting studies should not however restrain to descriptive explanations of a phenomenon, but lead also to the detection of marketing variables. For if you want to develop a potential market, marketing decisions have been given in the paper of...

Catalogue: Seminar 1971: Practice And Problems In International Pharmaceutical Marketing Research
Author: Pierre Bessis
May 3, 1971
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Citation

Bessis, P. (1971a, May 03). Comments on the paper by Miss Bernhard and Mr. Baur (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/comments-on-the-paper-by-miss-bernhard-and-mr-baur-french-


Research papers

Comments on the paper by Miss Bernhard and Mr. Baur

Forecasting studies should not however restrain to descriptive explanations of a phenomenon, but lead also to the detection of marketing variables. For if you want to develop a potential market, marketing decisions have been given in the paper of...

Catalogue: Seminar 1971: Practice And Problems In International Pharmaceutical Marketing Research
Author: Volker Just
May 3, 1971
×

Citation

Just, V. (1971a, May 03). Comments on the paper by Miss Bernhard and Mr. Baur. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/comments-on-the-paper-by-miss-bernhard-and-mr-baur