Sociological, family and individual factors in the mutation of the act of buying children's clothing
Abstract:
This paper presents the results of a research centred on the process of decision making in the act of buying children's 'clothing (under 16's) at its different stages (from the "idea" to the con te implementation of the purchase), in 1971 in France. This investigation allows the factors influencing the decision making to be assessed.
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The mutation of research
Catalogue: Congress 2017: Visionary
Author: Anneke Quinn-de Jong
 
December 4, 2017
