Resources Library by ANA

Qualitative research on Yeast-Vite D advertising

Three alternative treatments for the launch of Yeast-Vite D were drawn up for evaluation: 1. 'Announcing a natural tonic food supplement to keep you above par'. Visuals of a woman on bicycle, pack, and graph.2. 'Nerves? New Yeast-Vite D is the...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

May 1, 1971

Theoretical notes on an experiment

This essay has been based on an experiment; the examination of the "image" of a brand of condensed milk. The process of investigation has been developed over several years. The Institute of Investigation and the Client's Market Research Department...

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research

Authors: Francisco Castaher, Jesus Ibanez

Company: Nestlé

September 1, 1970

A marketing information system

The complexity of modern business is such that it is sometimes necessary for us to stand back and try to find an underlying theory or concept on which to hang all the various otherwise dissociated problems and events. The purpose of this paper is to...

Catalogue: ESOMAR/WAPOR Congress 1969

Author: David Miln

June 15, 1969

People interest as a basic criterion in market segmentation and the integration of research

In a large Swedish study (some 20.000 interviews on nation-wide probability basis) it has been shown that the entire process is structured by people 'a interest for the subject area. Such an interest is thus the most appropriate basis as well for the...

Catalogue: ESOMAR/WAPOR Congress 1969

Author: Jarko Cerha

June 15, 1969

Reaching the industrial customer

My purpose for being here today is to present the findings of communications studies conducted by Opinion Research Corporation, my parent company, among industrial customers. Opinion Research Corporation does not suggest itself as expert in such...

Catalogue: Seminar 1969: Research In Industrial Marketing

Authors: Juanita M. Byrne-Quinn, Robert M. Worcester

March 5, 1969

Psychoanalysis for firms lacking a true marketing outlook

Under the cover of terms such as evaluation of advertising policies, marketing plans, motivation studies designed to improve advertising impact or brand image evaluation, business firms often ask consultants to plan and foresee their advertising...

Catalogue: Seminar 1969: Research In Industrial Marketing

Authors: H. Raynaud, Robert M. Worcester, Iginio Lagioni

March 5, 1969

Buyer-seller relationships in market research

Insight into our behaviour and motivation both as "sellers" and "buyers" can help us produce more effective market research. It is important in doing market research that a high level of rational behaviour be maintained - and that the goals are...

Catalogue: The European Marketing Research Review 1968

Author: William Schlackman

August 1, 1968

Comments on mr. Knappert's paper

During the course of the paper given by Mr. Knapper from Makrotest it was mentioned that interviews with farmers can only be carried out by industrial interviewers. In the contrary we found that discussing political problems with farmers can not be...

Catalogue: Seminar 1968: Market Research On Agriculture And Farmers

Author: Yola Laupheimer

May 1, 1968

Problems of communicating with, and influencing farmers

The purpose of this paper is to present a point of view, albeit a somewhat academic point of view, on some of the problems of research into the process of communicating with farmers, and on some of the needed research in this field. In essence, valid...

Catalogue: Seminar 1968: Market Research On Agriculture And Farmers

Author: Gwyn E. Jones

May 1, 1968