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Research papers

Problems of communicating with and influencing farmers

We are going to talk about mass communication problems not "in the abstract" , but in connection with their background, keeping in mind what we are actually looking for: total development of men and communities.

Catalogue: Seminar 1968: Market Research On Agriculture And Farmers
Author: Noeu Cannat
May 1, 1968
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Citation

Cannat, N. (1968a, May 01). Problems of communicating with and influencing farmers. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/problems-of-communicating-with-and-influencing-farmers


Research papers

Marketing of animal feed

In this paper we intend to discuss not only the problems of communicating with farmers from the point of view of suppliers to this industry, but also the problems of communication with farmers as met by the marketing researcher. In the spring of...

Catalogue: Seminar 1968: Market Research On Agriculture And Farmers
Authors: Willem G. Gussekloo, W. Knapper
May 1, 1968
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Citation

Gussekloo and Knapper (1968a, May 01). Marketing of animal feed. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/marketing-of-animal-feed


Research papers

The choice of media (French)

In Section One of this article, entitled "The context of the advertising campaign" we shall show how advertising decisions form part of a series of decisions which may be set forth in the form of a "decision tree", which will make it possible to...

Catalogue: ESOMAR/WAPOR Congress 1967
Authors: Marcel Marc, Patrice Bertier
August 1, 1967
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Citation

Marc and Bertier (1967a, August 01). The choice of media (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-choice-of-media-french-


Research papers

The choice of media

In Section One of this article, entitled "The context of the advertising campaign" we shall show how advertising decisions form part of a series of decisions which may be set forth in the form of a "decision tree", which will make it possible to...

Catalogue: ESOMAR/WAPOR Congress 1967
Authors: Marcel Marc, Patrice Bertier
August 1, 1967
×

Citation

Marc and Bertier (1967a, August 01). The choice of media. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-choice-of-media


Research papers

What do we know about how advertising works?

The question "how does advertising work?" seems to be raised more and more often in connection with research into advertising. There is increasing awareness that a number of advertising research methods in common use imply very different assumptions...

Catalogue: Seminar 1967: The Market Research Looks At The Way That Advertising Works
Author: Timothy Joyce
June 15, 1967
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Citation

Joyce, T. (1967a, June 15). What do we know about how advertising works?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/what-do-we-know-about-how-advertising-works-


Research papers

Some people are more equal than others

I want to express my concern that we should avoid at all costs the error of supposing that advertising only works one way and that the best way to communicate with people and motivate them to action is constant between people and between situations....

Catalogue: Seminar 1967: The Market Research Looks At The Way That Advertising Works
Author: Julia Ann Burdus
June 15, 1967
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Citation

Burdus, J. (1967a, June 15). Some people are more equal than others. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/some-people-are-more-equal-than-others


Research papers

Breaking through the communication barriers

I will leave to your own historians a summary of the contribution market research has made and confine my remarks to the contribution market research can make. In my opinion your most important contribution can be summed up in a single word, and that...

Catalogue: Seminar 1967: The Market Research Looks At The Way That Advertising Works
Author: Russell H. Colley
June 15, 1967
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Citation

Colley, R. H. (1967a, June 15). Breaking through the communication barriers. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/breaking-through-the-communication-barriers


Research papers

Are business executives truly interested in market research findings?

It is certainly a vital question to ask, whether business executives are really interested in the outcome of the research projects they commission; and yet this question is seldom if ever raised among market researchers. Is it perhaps that...

Catalogue: ESOMAR Congress 1966
Author: Coen C. J. de Koning
September 1, 1966
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Citation

de Koning, C. C. (1966a, September 01). Are business executives truly interested in market research findings?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/are-business-executives-truly-interested-in-market-research-findings-


Research papers

Non-awareness and non-usage

In this paper, we report some empirical findings concerning the relation between a sales-type variable such as brand usage and a communication variable. In trying to measure communication, people use a variety of different variables. We consider here...

Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising
Authors: Andrew S. C. Ehrenberg, Michael Bird
June 1, 1966
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Citation

Ehrenberg and Bird (1966a, June 01). Non-awareness and non-usage. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/non-awareness-and-non-usage