Abstract:
During the course of the paper given by Mr. Knapper from Makrotest it was mentioned that interviews with farmers can only be carried out by industrial interviewers. In the contrary we found that discussing political problems with farmers can not be done by employing interviewers specialised in technical problems but by interviewers who are well acquainted with the local situation such as teachers, people from the civil service etc. and that it would be absolutely unwise to employ industrial interviewers who may be well acquainted with problems in connection with machinery etc. but do not know the local situation.
Research Papers
Measuring animal health markets
Catalogue: Seminar 1976: The Future Of The Animal Health Care Market
Author: John Poulson
 
November 24, 1976
Research Papers
Marketing of animal feed
Catalogue: Seminar 1968: Market Research On Agriculture And Farmers
Authors: Willem G. Gussekloo, W. Knapper
 
May 1, 1968
Research Papers
The application of opinion polls in legal practice
Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Dietrich Gorny
 
September 1, 1974
