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Videos

SLIM NOT SHADY

Gloria?s Slim Yogurt redefines packaging with neuromarketing, aligning design with the brand?s empowering message. Eye tracking and emotion recognition reveal which elements spark positive reactions, making Slim?s new identity irresistible on the...

Catalogue: LATAM 2025
Author:
April 23, 2025
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Citation

(2025a, April 23). SLIM NOT SHADY. ANA - ESOMAR. Retrieved April 30, 2025, from


https://ana.esomar.org/documents/slim-not-shady


Videos

THE OMNICHANNEL EXPERIENCE

PepsiCo's omnichannel study redefines shopper insights by linking purchasing missions with specific channels across LATAM. This approach reveals the nuanced role of each channel in consumer journeys, enabling precise in-store strategies that meet...

Catalogue: LATAM 2025
Author:
Companies: PepsiCo, Mega Research
April 23, 2025
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Citation

(2025a, April 23). THE OMNICHANNEL EXPERIENCE. ANA - ESOMAR. Retrieved April 30, 2025, from


https://ana.esomar.org/documents/the-omnichannel-experience-12766


Videos

UNLOCKING CONSUMER BEHAVIOR IN LATAM

Coca-Cola?s Path-to-Purchase tool decodes LATAM consumer rituals across channels, revealing deeper motivations beyond transactional data. This omnichannel approach enables Coca-Cola to adapt brand strategies for stronger engagement and align more...

Catalogue: LATAM 2025
Author:
Company: The Coca-Cola Company
April 23, 2025
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Citation

(2025a, April 23). UNLOCKING CONSUMER BEHAVIOR IN LATAM. ANA - ESOMAR. Retrieved April 30, 2025, from


https://ana.esomar.org/documents/unlocking-consumer-behavior-in-latam


Videos
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Citation

Marquis and Cilley (2025a, April 23). FOOD TRENDS: IMPACT OF THE LABELING LAW. ANA - ESOMAR. Retrieved April 30, 2025, from


https://ana.esomar.org/documents/food-trends-impact-of-the-labeling-law


Videos

PERU AT THE TOP OF GASTRONOMIC TOURISM

The vision and strategy behind the creation of the Peru brand, along with the journey that positioned Lima as a leading urban-gastronomic destination. A process driven by passion and dedication, this story stands as a testament to Peru?s ability to...

Catalogue: LATAM 2025
Author:
April 1, 2025
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Citation

(2025a, April 01). PERU AT THE TOP OF GASTRONOMIC TOURISM. ANA - ESOMAR. Retrieved April 30, 2025, from


https://ana.esomar.org/documents/peru-at-the-top-of-gastronomic-tourism


Videos

Unlocking Deeper Consumer Insights for Experiential Marketing

Introduction Understanding consumer behaviour is about more than tracking purchases; it?s about immersing ourselves in the entire journey?from the spark of intention to the rituals of consumption. Coca-Cola?s groundbreaking...

Catalogue: LATAM 2025
Author:
April 1, 2025
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Citation

(2025a, April 01). Unlocking Deeper Consumer Insights for Experiential Marketing. ANA - ESOMAR. Retrieved April 30, 2025, from


https://ana.esomar.org/documents/unlocking-deeper-consumer-insights-for-experiential-marketing-12784


Videos

An Uncomfortable Chat: Mental Health, LGBTIQ+ and Market Research

In this paper, we will share the findings from a study developed in 10 countries in the LATAM region, using qualitative and quantitative techniques that have allowed us to identify key actions to contribute to the Latin American social agenda. Mental...

Catalogue: Latin America 2024
Authors: Catalina Nino Penuela, Evelyn Juarez Sotomayor
Companies: Datum Internacional, OMG Peru
April 24, 2024
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Citation

Nino Penuela and Sotomayor (2024a, April 24). An Uncomfortable Chat: Mental Health, LGBTIQ+ and Market Research. ANA - ESOMAR. Retrieved April 30, 2025, from


https://ana.esomar.org/documents/an-uncomfortable-chat-mental-health-lgbtiq-and-market-research-12385


Videos

Agile Elephants

An intelligent data platform enables a city to break down data silos and organise its data coherently. Once the data has been coherently integrated, it leverages the power and potential of big data for multiple applications. Moreover, the integral...

Catalogue: Latin America 2024
Authors: Patricio Pagani, Melisa Breda
Companies: Buenos Aires City Government, The Black Puma
April 24, 2024
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Citation

Pagani and Breda (2024a, April 24). Agile Elephants . ANA - ESOMAR. Retrieved April 30, 2025, from


https://ana.esomar.org/documents/agile-elephants--12391


Videos
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Citation

(2024a, April 24). YES (YOUNG ESOMAR SOCIETY AWARD). ANA - ESOMAR. Retrieved April 30, 2025, from


https://ana.esomar.org/documents/yes-young-esomar-society-award-