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Videos

Barry Callebaut strikes gold with the chocolate of the future

We demonstrate how we helped feed the innovation funnel of Barry Callebaut with product ideas that have a higher likelihood of success. We show the importance of working from a motivational and multi-sensory perspective in uncovering a completely new...

Catalogue: Congress 2018
Authors: Karin Loobuyck, Ludovic Depoortere
Company:
September 23, 2018
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Citation

Loobuyck and Depoortere (2018a, September 23). Barry Callebaut strikes gold with the chocolate of the future. ANA - ESOMAR. Retrieved October 02, 2023, from


https://ana.esomar.org/documents/barry-callebaut-strikes-gold-with-the-chocolate-of-the-future


Research papers

Barry Callebaut strikes gold with the chocolate of the future

We demonstrate how we helped feed the innovation funnel of Barry Callebaut with product ideas that have a higher likelihood of success. We show the importance of working from a motivational and multi-sensory perspective in uncovering a completely new...

Catalogue: Congress 2018
Authors: Karin Loobuyck, Jasper Scheir, Ludovic Depoortere
Company:
September 23, 2018
×

Citation

Loobuyck, Scheir and Depoortere (2018a, September 23). Barry Callebaut strikes gold with the chocolate of the future. ANA - ESOMAR. Retrieved October 02, 2023, from


https://ana.esomar.org/documents/barry-callebaut-strikes-gold-with-the-chocolate-of-the-future-9347


Research papers

Getting into the real world of the shopper

Rogil's innovative Sens-Pack model combines eye tracking with verbal quantitative and qualitative research techniques which enables the prediction of the success of your packaging or category management. In this paper we will prove that the added...

Catalogue: Insights 2011: A New World Order In Shopper Marketing
Authors: Wim Hamaekers, Ludovic Depoortere
March 1, 2011
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Citation

Hamaekers and Depoortere (2011a, March 01). Getting into the real world of the shopper. ANA - ESOMAR. Retrieved October 02, 2023, from


https://ana.esomar.org/documents/getting-into-the-real-world-of-the-shopper-7677


Videos

Contextual actions speak louder than words

Context is everything! The impact of context on human behaviour has been widely demonstrated in numerous experiments, both academic and marketing related. People don’t always do what they say because they generally don’t have a clue what...

Catalogue: Congress 2015: Revelations
Authors: Sjoerd Koornstra, Jasper Scheir, Ludovic Depoortere
Company:
June 15, 2015
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Citation

Koornstra, Scheir and Depoortere (2015a, June 15). Contextual actions speak louder than words. ANA - ESOMAR. Retrieved October 02, 2023, from


https://ana.esomar.org/documents/contextual-actions-speak-louder-than-words-8419


Videos

The sensory safari

An interactive session packed with sensory tests for you to experience first hand the impact of sensory marketing and research on consumer behavior and perception.

Catalogue: Sensory Forum 2015: Marketing Meets Science
Author: Ludovic Depoortere
June 15, 2015
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Citation

Depoortere, L. (2015a, June 15). The sensory safari. ANA - ESOMAR. Retrieved October 02, 2023, from


https://ana.esomar.org/documents/the-sensory-safari


Videos

Shopper research trends

With Amazon buying Whole Foods, there is no way back for the retail industry. Disruption is now.

Catalogue: ESOMAR Shopping Experience Seminar 2018
Author: Ludovic Depoortere
Company:
June 6, 2018
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Citation

Depoortere, L. (2018a, June 06). Shopper research trends. ANA - ESOMAR. Retrieved October 02, 2023, from


https://ana.esomar.org/documents/shopper-research-trends