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Barry Callebaut strikes gold with the chocolate of the future

Date of publication: September 23, 2018

Catalogue: Congress 2018

Company:

Authors: Karin Loobuyck, Ludovic Depoortere

Abstract:

We demonstrate how we helped feed the innovation funnel of Barry Callebaut with product ideas that have a higher likelihood of success. We show the importance of working from a motivational and multi-sensory perspective in uncovering a completely new consumer experience that can generate strong emotional impact that lasts and anchors itself in consumers’ memory.

Karin Loobuyck

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Ludovic Depoortere

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Research Papers

Barry Callebaut strikes gold with the chocolate of the future

Catalogue: Congress 2018

Authors: Karin Loobuyck, Jasper Scheir, Ludovic Depoortere

Company:

September 23, 2018

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Citation

Loobuyck, Scheir and Depoortere (2018a, September 23). Barry Callebaut strikes gold with the chocolate of the future. ANA - ESOMAR. Retrieved April 29, 2025, from


https://ana.esomar.org/documents/barry-callebaut-strikes-gold-with-the-chocolate-of-the-future-9347


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Loobuyck, K. (2015a, June 15). The world of chocolate in 2020. ANA - ESOMAR. Retrieved April 29, 2025, from


https://ana.esomar.org/documents/the-world-of-chocolate-in-2020


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Haines, M. (1971a, June 15). The people and gold. ANA - ESOMAR. Retrieved April 29, 2025, from


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Citation

Loobuyck and Depoortere (2018a, September 23). Barry Callebaut strikes gold with the chocolate of the future. ANA - ESOMAR. Retrieved April 29, 2025, from


https://ana.esomar.org/documents/the-people-and-gold