Abstract:
We demonstrate how we helped feed the innovation funnel of Barry Callebaut with product ideas that have a higher likelihood of success. We show the importance of working from a motivational and multi-sensory perspective in uncovering a completely new consumer experience that can generate strong emotional impact that lasts and anchors itself in consumersâ memory.
Research Papers
Barry Callebaut strikes gold with the chocolate of the future
Catalogue: Congress 2018
Authors: Karin Loobuyck, Jasper Scheir, Ludovic Depoortere
Company:
September 23, 2018
Research Reports
Qualitative research into milk drinks
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
August 1, 1979
Videos
The world of chocolate in 2020
Catalogue: Sensory Forum 2015: Marketing Meets Science
Author: Karin Loobuyck
 
June 15, 2015
