Back

Barry Callebaut strikes gold with the chocolate of the future

Date of publication: September 23, 2018

Catalogue: Congress 2018

Company:

Authors: Karin Loobuyck, Ludovic Depoortere

Abstract:

We demonstrate how we helped feed the innovation funnel of Barry Callebaut with product ideas that have a higher likelihood of success. We show the importance of working from a motivational and multi-sensory perspective in uncovering a completely new consumer experience that can generate strong emotional impact that lasts and anchors itself in consumers’ memory.

Karin Loobuyck

Author

This is a long description of some author details.

Ludovic Depoortere

Author

This is a long description of some author details.

Research Papers

Barry Callebaut strikes gold with the chocolate of the future

Catalogue: Congress 2018

Authors: Karin Loobuyck, Jasper Scheir, Ludovic Depoortere

Company:

September 23, 2018

×

Citation

Loobuyck, Scheir and Depoortere (2018a, September 23). Barry Callebaut strikes gold with the chocolate of the future. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/barry-callebaut-strikes-gold-with-the-chocolate-of-the-future-9347


Research Reports

Qualitative research into milk drinks

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

August 1, 1979

×

Citation

, C. (1979a, August 01). Qualitative research into milk drinks. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-milk-drinks


Videos

The world of chocolate in 2020

Catalogue: Sensory Forum 2015: Marketing Meets Science

Author: Karin Loobuyck

 

June 15, 2015

×

Citation

Loobuyck, K. (2015a, June 15). The world of chocolate in 2020. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/the-world-of-chocolate-in-2020


  • Video
  • This could also be of interest
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

Loobuyck and Depoortere (2018a, September 23). Barry Callebaut strikes gold with the chocolate of the future. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/the-world-of-chocolate-in-2020