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Getting into the real world of the shopper

Date of publication: March 1, 2011

Catalogue: Insights 2011: A New World Order In Shopper Marketing

Authors: Wim Hamaekers, Ludovic Depoortere

Abstract:

Rogil's innovative Sens-Pack model combines eye tracking with verbal quantitative and qualitative research techniques which enables the prediction of the success of your packaging or category management. In this paper we will prove that the added value of this multi-mode research approach goes beyond conventional research techniques.

Wim Hamaekers

Author

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Ludovic Depoortere

Author

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Research Papers

Getting into the real world of the shopper

Catalogue: Congress 2010: The Changing Face Of Market Research

Author: Wim Hamaekers

Company: Rogil Marketing & Sensory Research

September 15, 2010

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Citation

Hamaekers, W. (2010a, September 15). Getting into the real world of the shopper. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/getting-into-the-real-world-of-the-shopper


Research Papers

Shopper sentiments and the environment

Catalogue: Retail and Shopper 2009: The Voice Of The Shopper

Authors: Vincenzo Ciummo, Scott Young

Company: Perception Research Services International

March 4, 2009

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Citation

Ciummo and Young (2009a, March 04). Shopper sentiments and the environment. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/shopper-sentiments-and-the-environment


Research Papers

The role of insights in the development of the shopper environment

Catalogue: Retail and Shopper 2009: The Voice Of The Shopper

Authors: Phillip Adcock, Danielle Pinnington

 

March 4, 2009

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Citation

Adcock and Pinnington (2009a, March 04). The role of insights in the development of the shopper environment. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-role-of-insights-in-the-development-of-the-shopper-environment


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Citation

Hamaekers and Depoortere (2011a, March 01). Getting into the real world of the shopper. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-role-of-insights-in-the-development-of-the-shopper-environment