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Research papers
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Citation

Worcester et al. (1980a, June 15). Journalistic developments in the use of opinion polls: Open discussion. ANA - ESOMAR. Retrieved March 22, 2023, from


https://ana.esomar.org/documents/journalistic-developments-in-the-use-of-opinion-polls-open-discussion


Research papers

How British and American employees view their companies and their jobs

This paper examines American and British attitude data bases and compares American managers' and employees' attitudes to British managers' and employees' attitudes. Data for these comparisons are derived from: Hay Associates and ORC in the USA, and...

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Authors: Michael R. Cooper, Robert M. Worcester
June 15, 1981
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Citation

Cooper and Worcester (1981a, June 15). How British and American employees view their companies and their jobs. ANA - ESOMAR. Retrieved March 22, 2023, from


https://ana.esomar.org/documents/how-british-and-american-employees-view-their-companies-and-their-jobs


Research papers

Corporate image research reviewed

Corporate image research, receiving increasing attention as companies see the need to assess the value of a good corporate reputation, is defined and put into perspective in the context of various "images" that inter-relate, including the product...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Author: Robert M. Worcester
June 15, 1971
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Citation

Worcester, R. M. (1971a, June 15). Corporate image research reviewed. ANA - ESOMAR. Retrieved March 22, 2023, from


https://ana.esomar.org/documents/corporate-image-research-reviewed


Research papers

Negro and white attitudes towards problems and progress in race relations in the United States

Considerable research is being conducted in the United States directed toward obtaining a better understanding of Negro and white attitudes towards problems and progress in race relations in America, Opinion Research Corporation has conducted a...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Robert M. Worcester
June 15, 1969
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Citation

Worcester, R. M. (1969a, June 15). Negro and white attitudes towards problems and progress in race relations in the United States. ANA - ESOMAR. Retrieved March 22, 2023, from


https://ana.esomar.org/documents/negro-and-white-attitudes-towards-problems-and-progress-in-race-relations-in-the-united-states


Research papers

The fourth dimension and research

In 1970 the chairman of a large multinational company introduced the theme of the fourth dimension at the company's annual shareholders' meeting. He said that traditionally the company has recognised three responsibilities to customers, shareholders...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Authors: G. K. Morris, Robert M. Worcester
September 1, 1972
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Citation

Morris and Worcester (1972a, September 01). The fourth dimension and research. ANA - ESOMAR. Retrieved March 22, 2023, from


https://ana.esomar.org/documents/the-fourth-dimension-and-research


Research papers

How others see us

This paper presents the results of a European study which examined the attitudes of the professional and managerial social classes in Belgium, France, Great Britain, The Netherlands and West Germany towards the image of countries and companies...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: Robert M. Worcester
March 1, 1979
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Citation

Worcester, R. M. (1979a, March 01). How others see us. ANA - ESOMAR. Retrieved March 22, 2023, from


https://ana.esomar.org/documents/how-others-see-us


Research papers

Corporate image research

Corporate research encompasses all aspects of research conducted among publics of importance to the corporation, company or organisation in their direct role other than as customers. Consumers are obviously the primary target of marketing research,...

Catalogue: Consumer Market Research Handbook
Author: Robert M. Worcester
August 1, 1986
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Citation

Worcester, R. M. (1986a, August 01). Corporate image research. ANA - ESOMAR. Retrieved March 22, 2023, from


https://ana.esomar.org/documents/corporate-image-research


Research papers

Report-back from working group I

At the end of the first day, considerable discussion took place on the advantages and disadvantages of using chains of organisations. It was thought that the papers of Whitley, Haines, Berent and Jarvis nicely presented the arguments for: Central...

Catalogue: Seminar 1971: Multi-Country Research
Author: Robert M. Worcester
June 15, 1971
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Citation

Worcester, R. M. (1971a, June 15). Report-back from working group I. ANA - ESOMAR. Retrieved March 22, 2023, from


https://ana.esomar.org/documents/report-back-from-working-group-i


Research papers

Introduction

This section, as in earlier editions, concentrates on marketing research techniques. While the section is aimed principally at practitioners and students of market research, it may also prove useful to the market research user as a guide to the...

Catalogue: Consumer Market Research Handbook
Author: Robert M. Worcester
August 1, 1986
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Citation

Worcester, R. M. (1986a, August 01). Introduction. ANA - ESOMAR. Retrieved March 22, 2023, from


https://ana.esomar.org/documents/introduction-2866