Abstract:
Corporate research encompasses all aspects of research conducted among publics of importance to the corporation, company or organisation in their direct role other than as customers. Consumers are obviously the primary target of marketing research, but there are many other publics of importance to the corporation. Industrial customers, while not included as such in this handbook, are of prime importance to a company selling industrial products. The financial community, including shareholders, are another important audience; financial relations research is covered in the next chapter.
Research Papers
Measuring and managing the corporate image
Catalogue: ESOMAR Congress 1989
Authors: Stewart Lewis, Robert M. Worcester
Company: IPSOS
September 1, 1989
Research Papers
The press conference is not enough
Catalogue: ESOMAR Congress 1989
Author: Gillian S. Greenway
 
September 1, 1989
Research Papers
Research and corporate responsibility
Catalogue: Congress 2005: Making A Difference
Authors: Jenny Dawkins, Brian Gosschalk
Company: Ipsos MRBI
September 21, 2005
