Resources Library by ANA

Closing the gap between market research and strategic planning

Market Research and Strategic Planning have a common task: To support management in the never-ending challenge to shape the future of companies and organisations. Neither market research nor strategic planning have the knowledge or the instruments to...

Catalogue: ESOMAR Congress 1989

Authors: Ursula Neugebauer, Joachim Scharioth

Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH

September 1, 1989

10 year's experience in using marketing models for new product development in Asia Pacific

Unilever has been actively launching new brands in the Japanese market as well as maintaining and expanding its presence in other Asia-Pacific markets. At the root of the approach has been a combination of using internal expertise in marketing...

Catalogue: ESOMAR Congress 1988

Authors: Roger M. Brookin, Oscar Schneersohn

Company: Unilever

September 1, 1988

Changes in economic management in USSR

Recent changes in economic mechanism in USSR profoundly affect all aspects of national economy. They are closely connected to the shift from administrative methods of management to economic ones, much larger role of enterprises in the economic...

Catalogue: ESOMAR Congress 1988

Author: Andrey A. Goriatchev

September 1, 1988

Economic reforms in the East

Economic reforms taking place in many Eastern countries try to break up with a dogmatic conception of the market, planning, property, securities, entrepreneurship, marketing and franchising. Many of the ideas that until recently were strongly...

Catalogue: ESOMAR Congress 1988

Authors: Mile Jovic, Zivorad Zlatkovic

September 1, 1988

Oscar

The paper describes how the two research companies involved set about the project, the kind of results that were obtained, the working system that has been established, and suggests probable implications for the future of outdoor advertising....

Catalogue: Seminar 1986: New Developments In Media Research

Authors: Derek Bloom, Tim S. Bowles

June 15, 1986

Encounters in the EC politics

We live in a dynamic world. Conditions are changing all the time both in and outside the EC. Denmark and Danish agriculture who have a large foreign trade is particularly aware of this development.It demands new aims for the EC co-operation. A...

Catalogue: Seminar 1985: Agricultural Marketing Research in Europe

Author: K. A. Bustrup

June 15, 1985

International delusions

The observations in this paper relate especially but not only to one massive international tourism survey. In a period of six months, that survey required eight market research companies to work closely together to find appropriate respondents....

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research

Author: David T. Bottomley

June 15, 1985

The latest attempt to square the circle

A source of dissatisfaction among media planners in Germany was the impression that different instruments for measuring quality of media contacts led to different scores depending on the medium offering the score. Against this background a very large...

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?

Author: Peter Beike

June 15, 1984

East West cooperation agreements

This paper discusses the more important practical aspects arising in the course of business operations under co- operation agreements between Eastern European and Western European business enterprises. Particular coverage is given to the more usual...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Author: Andrew G. Miles

June 15, 1982