Resources Library by ANA

Think the present, model the future!

This unique and special qualitative method-mix of Online Forums and Lego® Serious Play® evoked such valuable insights which were translated and transformed into mental maps of the past, the present and the future audio usage.

Catalogue: Fusion 2019

Author: Charlotte Hager

Company: comrecon

November 10, 2019

A butterfly's wings: from chaos to opportunity

Today’s consumer juggles multiple devices and uses a diverse set of apps and services, spanning categories and brands, across work and life. Traditional ways of understanding consumer dynamics are insufficient for providing a true picture of a...

Catalogue: Congress 2015: Revelations

Authors: Reed Cundiff, Mike Egner, Kelsey Vaughn

Company: Ipsos MRBI

October 1, 2015

Digital natives

Millennials were born in an era where the internet was already part of their lives. They move fluidly and implicitly between multiple devices to stay constantly connected. Facebook commissioned a study from global research agency ComScore to...

Catalogue: Latin America 2015: Carnival of Insights

Authors: Gabriel Gontijo, Rads (Radheeka) Jayasundera

April 28, 2015

The new multi-screen world

From smartphones and tablets to laptops and television, 90% of all media interactions [in the USA] today are screen-based. We took a closer look and discovered that there are two distinct ways people move among screens to get stuff done:...

Catalogue: Latin America 2014: Accelerating Growth

Authors: Gonzalo Barbieri, Daniel Finder

Company: Ipsos MRBI

April 4, 2014

Making your brand pinteresting to youth

Data from a two-part national survey study will provide insight into how young adult users actually use Pinterest and help marketers determine strategy and teach companies to engage with young adults on Pinterest. The initial paper-and-pencil survey...

Catalogue: 3D Digital Dimensions 2013: (Online + Social Media + Mobile) Research

Authors: Caitlin Krulikowski, Jennifer Romano Bergstrom, Megan Fischer

June 23, 2013

The brave new world

This presentation will explore the impact and growth of digital in Asia, by asking the following: Does digital lead to an incremental reach and synergistic impact versus other media channels? The presentation will compare different media using a...

Catalogue: Asia Pacific 2013: Asia On The Move

Authors: Priti Mehra, Bhomik Chandna

Company: KANTAR TNS Malaysia

April 7, 2013

Research goes mobile

Mobile research has long been discussed, but now it seems the opportunity and the capability are intersecting. Collaborating with luma Research, this case study looks at the future of mobile, and will explore how smartphone applications impact the...

Catalogue: 3D Digital Dimensions 2012: (Online + Social Media + Mobile) Research

Authors: Sally Joubert, Christian Dubreuil

Companies: Research Now SSI, Luma Research

November 6, 2012

Should Latin America fall in love with shopper mobile research?

The idea of the 'Digital Era' is dead. People are not becoming more connected- they were simply never disconnected. Mobile usage is at unprecedented levels in countries around the world, with mobile usage in some emerging markets surpassing usage in...

Catalogue: Latin America 2012: Uncovering Opportunities

Authors: Fabio Martins, Armando Mora

Company: Ipsos MRBI

May 3, 2012

Bringing mobile to 'real' research

Mobile phones are now so deeply embedded into our social lives that it is almost impossible for us to clearly distinguish our mobile media usage from any other media usage in our everyday lives. This presentation discusses a global study on consumer...

Catalogue: Asia Pacific 2012: Asia Kaleidoscope

Author: Masao Kakihara

April 17, 2012