Should Latin America fall in love with shopper mobile research?

Date of publication: May 3, 2012

Abstract:

The idea of the 'Digital Era' is dead. People are not becoming more connected- they were simply never disconnected. Mobile usage is at unprecedented levels in countries around the world, with mobile usage in some emerging markets surpassing usage in developed markets. Mobile technology has the potential to change the face of research- yet we must understand its possibilities and limitations. Explore the potential for mobile research in Latin America, learn how mobile can be leveraged most effectively, and become inspired on how it can stretch the boundaries of research as we know it.

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