Resources Library by ANA

Agile Elephants

An intelligent data platform enables a city to break down data silos and organise its data coherently. Once the data has been coherently integrated, it leverages the power and potential of big data for multiple applications. Moreover, the integral...

Catalogue: Latin America 2024

Authors: Patricio Pagani, Melisa Breda

Companies: Buenos Aires City Government, The Black Puma

April 24, 2024

Inspiring Conscious Consumption

The invitation: Let's talk about possibilismIn this era of ecological fragility and social transformation, the marketing arena is on the cusp of a paradigm shift. "Promoting Sustainable Lifestyles in Colombia through Shopping" is not just a title; it...

Catalogue: Latin America 2024

Authors: Lucas Lopez Lince, Juan David Giraldo Ruiz

Companies: IPSOS, Grupo Exito

April 24, 2024

Inspiring Conscious Consumption

The invitation: Let's talk about possibilismIn this era of ecological fragility and social transformation, the marketing arena is on the cusp of a paradigm shift. "Promoting Sustainable Lifestyles in Colombia through Shopping" is not just a title; it...

Catalogue: Latin America 2024

Authors: Lucas Lopez Lince, Juan David Giraldo Ruiz

Companies: IPSOS, Grupo Exito

April 24, 2024

Agile Elephants

An intelligent data platform enables a city to break down data silos and organise its data coherently. Once the data has been coherently integrated, it leverages the power and potential of big data for multiple applications. Moreover, the integral...

Catalogue: Latin America 2024

Authors: Patricio Pagani, Melisa Breda

Companies: The Black Puma, Buenos Aires City Government

April 24, 2024

Culture and history as Big Data blind spots

A case study from South Africa

Catalogue: Congress 2023

Author: Fathima Paruk

Company: Woolworths

October 5, 2023

Decoding Meaning to Drive Brand Relevance

Catalogue: Congress 2022: 75th Anniversary

Author:

September 23, 2022

Insights' Privacy Day 2021 - Privacy in Asia: What you need to know in 2021

Tensions have risen sharply in the US recently over freedom of speech and privacy with the Twitter/WhatsApp/Facebook issues.How are we in Asia Pacific responding to the big privacy issues? Is our profession under threat?Are we coping with the privacy...

Catalogue: Webinars 2021

Authors: Finn Raben, Gillie Abbotts-Jones, Ravikumar Narayanan, Disha Bhatnagar, Andy Zhao

January 28, 2021

The (still) unfulfilled promise of secondary data

For some time now, market researchers have realized that the volume of behavioral and attitudinal data now being generated, literally on an hourly basis, has the potential to fundamentally change how we help our clients better understand their...

Catalogue: Webinars 2020

Authors: Reg Baker, Rex Briggs, Sara Jordan

September 9, 2020

The alchemical marriage of Big Data and Qual

This presentation talks about the hybrid approach combining big data analytics and qualitative research - with a special spotlight on Kenya and Ethiopia.

Catalogue: Fusion 2019

Authors: Victor Ikawa, Sergey Sheykhetov

Companies: Safaricom, Kantar

November 10, 2019