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Research papers

Sources of bias in sensory evaluations as applied to food and beverages

The paper deals with two broad areas of bias in the preconceptions of the respondent and the preconceptions of the researcher. In relation to the former the specific areas of bias dealt with are: A. the motivation of the respondent; B. the...

Catalogue: ESOMAR Congress 1966
Authors: A. Kondos, Charles W. Clunies-Ross
September 1, 1966
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Citation

Kondos and Clunies-Ross (1966a, September 01). Sources of bias in sensory evaluations as applied to food and beverages. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/sources-of-bias-in-sensory-evaluations-as-applied-to-food-and-beverages


Research papers

Are business executives truly interested in market research findings?

It is certainly a vital question to ask, whether business executives are really interested in the outcome of the research projects they commission; and yet this question is seldom if ever raised among market researchers. Is it perhaps that...

Catalogue: ESOMAR Congress 1966
Author: Coen C. J. de Koning
September 1, 1966
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Citation

de Koning, C. C. (1966a, September 01). Are business executives truly interested in market research findings?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/are-business-executives-truly-interested-in-market-research-findings-


Research papers

Construction of a marketing model based on consumer habits and attitudes

We have made an attempt of producing a marketing model, which arranges the brand and product selection according to the requirement development of the consumer. Thus you would have an instrument, which would bring the maximum appeal to the consumer...

Catalogue: ESOMAR Congress 1966
Authors: L. K. Neffe, Herbert Steiner
September 1, 1966
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Citation

Neffe and Steiner (1966a, September 01). Construction of a marketing model based on consumer habits and attitudes. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/construction-of-a-marketing-model-based-on-consumer-habits-and-attitudes


Research papers

Can results of pre-tests be related to results of post-tests?

The present report deals with the results of an extensive experiment of pre-testing and post-testing advertisements. The basic motive behind this experiments the present situation with regard to advertising research in general pre-testing in...

Catalogue: ESOMAR Congress 1966
Author: J. E. Adriessens
September 1, 1966
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Citation

Adriessens, J. E. (1966a, September 01). Can results of pre-tests be related to results of post-tests?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/can-results-of-pre-tests-be-related-to-results-of-post-tests-


Research papers

Testing new product ideas

There is a limit to what one should expect from concept testing even under the best of circumstances. Often it is difficult to develop a product that will live up to the promise of the concept, or to develop a presentation of a concept that will do...

Catalogue: ESOMAR Congress 1966
Author: Bud Sherak
September 1, 1966
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Citation

Sherak, B. (1966a, September 01). Testing new product ideas. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/testing-new-product-ideas


Research papers

The solution of problems pertaining to the organization of market research for industrial products

The aims of the present report are to present the problems which are particularly relative to the organization of market research in the field of industry, and to proceed to examine the corresponding solutions. The "EUROPLASTICS" research project,...

Catalogue: ESOMAR Congress 1966
Authors: Pierre Aviron, P. Lenoir
September 1, 1966
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Citation

Aviron and Lenoir (1966a, September 01). The solution of problems pertaining to the organization of market research for industrial products. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-solution-of-problems-pertaining-to-the-organization-of-market-research-for-industrial-products


Research papers

Applicabilite des methodes d'etude grand public dans les milieux du paysannat (English)

Market studies done in a rural environment do not seem to present any particular methodological problems when the persons interviewed are "modern" i. e. culturally urbanised farmers who direct large modern farms, have mental attitudes comparable to...

Catalogue: ESOMAR Congress 1966
Author: J. Dubost
September 1, 1966
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Citation

Dubost, J. (1966a, September 01). Applicabilite des methodes d'etude grand public dans les milieux du paysannat (English). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/applicabilite-des-methodes-d-etude-grand-public-dans-les-milieux-du-paysannat-english-


Research papers

Possibilities of test marketing

First of all the term "test marketing" is defined, and it is stated that the majority of all marketing problems can be solved without resort to test market surveys. The first main section deals with the test marketing of existing products. It is...

Catalogue: ESOMAR Congress 1966
Author: Armin Hbger
September 1, 1966
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Citation

Hbger, A. (1966a, September 01). Possibilities of test marketing. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/possibilities-of-test-marketing


Research papers

Some techniques and interesting results in discrimination testing

Profits on repeat-purchase consumer goods can be increased by replacing raw materials with cheaper substitutes while maintaining sales. In these cases, it is obviously essential that the performance of the finished product does not suffer. But it is...

Catalogue: ESOMAR Congress 1966
Author: Colin Greenhalgh
September 1, 1966
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Citation

Greenhalgh, C. (1966a, September 01). Some techniques and interesting results in discrimination testing. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/some-techniques-and-interesting-results-in-discrimination-testing