The solution of problems pertaining to the organization of market research for industrial products
Abstract:
The aims of the present report are to present the problems which are particularly relative to the organization of market research in the field of industry, and to proceed to examine the corresponding solutions. The "EUROPLASTICS" research project, the object of which was estimate the prospects of expanding the plastics industry within the Common Market and the United Kingdom up to 1970-1975, will make possible a thorough review of the preceding aspects on the basis of a genuine concrete example.
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The solution of problems pertaining to the organization of market research for industrial products (French)
Catalogue: ESOMAR Congress 1966
Authors: Pierre Aviron, P. Lenoir
September 1, 1966
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The measurement of attribute importance for industrial products
Catalogue: Seminar 1981: Industrial Marketing Research
Author: Rob R. van den Heuvel
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