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Rothman, L. J. (1966a, September 01). Research for ranges, assortments and multi-brand manufacturers. ANA - ESOMAR. Retrieved April 27, 2024, from
https://ana.esomar.org/documents/research-for-ranges-assortments-and-multi-brand-manufacturers
Plate, E. (1966a, September 01). The re-launch of a relaxant in Italy. ANA - ESOMAR. Retrieved April 27, 2024, from
https://ana.esomar.org/documents/the-re-launch-of-a-relaxant-in-italy
Gennaro, P. (1966a, August 01). The logic of models in market research. ANA - ESOMAR. Retrieved April 27, 2024, from
https://ana.esomar.org/documents/the-logic-of-models-in-market-research
Besmer, H. (1966a, August 01). Test marketing renewed in the test . ANA - ESOMAR. Retrieved April 27, 2024, from
https://ana.esomar.org/documents/test-marketing-renewed-in-the-test-
Wilkins, L. (1966a, August 01). Some unusual sampling experiences in human systems problems. ANA - ESOMAR. Retrieved April 27, 2024, from
https://ana.esomar.org/documents/some-unusual-sampling-experiences-in-human-systems-problems
King, S. (1966a, August 01). How useful is proposition testing?. ANA - ESOMAR. Retrieved April 27, 2024, from
https://ana.esomar.org/documents/how-useful-is-proposition-testing-
Herkommer, S. (1966a, August 01). The interview: "Weakest link in the survey chain". ANA - ESOMAR. Retrieved April 27, 2024, from
https://ana.esomar.org/documents/the-interview-weakest-link-in-the-survey-chain-
Zieber, P. (1966a, August 01). Market research in Eastern Europe. ANA - ESOMAR. Retrieved April 27, 2024, from
https://ana.esomar.org/documents/market-research-in-eastern-europe
Harder, T. (1966a, August 01). What the market researchers would like to ask the mathematicians. ANA - ESOMAR. Retrieved April 27, 2024, from
https://ana.esomar.org/documents/what-the-market-researchers-would-like-to-ask-the-mathematicians