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Research reports

Qualitative research on animatics for Oxo advertising

The 'Only Oxo Does It' campaign has run on TV sinceFebruary 1978.Although. this current campaign appears to beperforming well, there is obviously a need forlonger-term development in order to refresh theOxo proposition. As far as the TV campaign...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1979
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Citation

, C. (1979a, June 01). Qualitative research on animatics for Oxo advertising. ANA - ESOMAR. Retrieved January 24, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-animatics-for-oxo-advertising


Research reports

Research on picture cards

Brooke Bond has been operating picture cards in their Tea since1954, and it la hypothesized that these cards could have animportant if the subtle effect on loyalties to the brand. Researchis required to teat out the hypothesis and generally to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 6, 1976
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Citation

, C. (1976a, February 06). Research on picture cards. ANA - ESOMAR. Retrieved January 24, 2025, from


https://ana.esomar.org/documents/research-on-picture-cards