Qualitative research on animatics for Oxo advertising

Date of publication: June 1, 1979

Abstract:

The 'Only Oxo Does It' campaign has run on TV since February 1978. Although. this current campaign appears to be performing well, there is obviously a need for longer-term development in order to refresh the Oxo proposition. As far as the TV campaign is concerned this is basically to further strengthen the Oxo users' emotional loyalty to the Oxo cube.

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