Abstract:
The 'Only Oxo Does It' campaign has run on TV since February 1978. Although. this current campaign appears to be performing well, there is obviously a need for longer-term development in order to refresh the Oxo proposition. As far as the TV campaign is concerned this is basically to further strengthen the Oxo users' emotional loyalty to the Oxo cube.
This could also be of interest:
Research Reports
Liquid Oxo
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
December 14, 1973
Research Reports
Qualitative research on Sequana animatics
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
September 1, 1975
Research Reports
Qualitative research on 'Trek' animatics
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
October 1, 1975
![The documents and videos are available for ESOMAR members only!](/static/img/ana_document_bg.png)