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Videos

Social media and the disruption of democracy

Is democracy broken? And are Twitter and Facebook to blame? And how are their brands suffering as a consequence?To elaborate on the insights from this initial piece of research, we decided to go further in this direction by exploring the links...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Jennifer Roberton, Matt Browne
Company: respondi
September 8, 2019
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Citation

Roberton and Browne (2019a, September 08). Social media and the disruption of democracy. ANA - ESOMAR. Retrieved January 19, 2025, from


https://ana.esomar.org/documents/social-media-and-the-disruption-of-democracy-10732


Videos

New ways of measuring success

For the first time in the history of the Spanish TV ecosystem, it is possible to measure and understand the holistic viewing behaviour of a TV Show across all platforms with the use of audio matching technology.

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Ignacio Gómez, Ignacio de la Iglesia, Pablo Pérez, Ricardo Torres
Companies: The Cocktail Analysis, Google, Netquest, RTVE (Corporación de Radio y Televisión Española)
September 8, 2019
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Citation

Gómez, de la Iglesia, Pérez and Torres (2019a, September 08). New ways of measuring success. ANA - ESOMAR. Retrieved January 19, 2025, from


https://ana.esomar.org/documents/new-ways-of-measuring-success-10696


Videos

The 'appiness project

We conducted this research in order to be able to cross analyse the results of these happiness indexes with online behaviour. Our research - in France, Germany and the UK - combined a traditional online survey, which matched the happiness question...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Jennifer Roberton, Matt Browne
Company: respondi
November 11, 2018
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Citation

Roberton and Browne (2018a, November 11). The 'appiness project. ANA - ESOMAR. Retrieved January 19, 2025, from


https://ana.esomar.org/documents/the-appiness-project


Videos

"Who is who" with behavioural data

Exploring an algorithm to separate browsing streams without asking users to identify themselves, thus preserving the passive nature of the data.

Catalogue: Big Data World 2017: Smart Data Integration
Authors: Carlos Bort, Carlos Ochoa Gómez
Company: Netquest
January 15, 2017
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Citation

Bort and Gómez (2017a, January 15). "Who is who" with behavioural data. ANA - ESOMAR. Retrieved January 19, 2025, from


https://ana.esomar.org/documents/-who-is-who-with-behavioural-data-8952


Videos

Bringing mindfulness into micro moments

In an ideal world, we would all be mindful every moment of our lives & keep track of exactly how we feel and what we are thinking. However, about 47% of our waking hours are spent thinking about what isn't going on. Consumer research often relies...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Sushma Panchawati, Jayadevan Ambat, Prithvi Raj, Ravi Dixit
Company: Nielsen
June 15, 2016
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Citation

Panchawati, Ambat, Raj and Dixit (2016a, June 15). Bringing mindfulness into micro moments. ANA - ESOMAR. Retrieved January 19, 2025, from


https://ana.esomar.org/documents/bringing-mindfulness-into-micro-moments-8694


Videos

How to protect privacy in large datasets

In the digital age, market researchers are looking for new methodologies to understand consumer behaviour. Behavioural data collection through passive metering adds value to survey based data collection, as it measures objective data better because...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Authors: Oriol Llauradó, Simon Van Duivenvoorde
Company: Netquest
June 15, 2016
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Citation

Llauradó and Van Duivenvoorde (2016a, June 15). How to protect privacy in large datasets. ANA - ESOMAR. Retrieved January 19, 2025, from


https://ana.esomar.org/documents/how-to-protect-privacy-in-large-datasets


Videos

Indonesia's new path to purchase and it's all mobile

In our presentation we'll demonstrate how we conducted a detailed consumer study using an approach of combined passive monitoring as well as active surveys, yielded richer insights into the Indonesian mobile user than ever before. We first conducted...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Masao Kakihara, Karthik Venkatakrishnan
Company: GfK
June 15, 2016
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Citation

Kakihara and Venkatakrishnan (2016a, June 15). Indonesia's new path to purchase and it's all mobile. ANA - ESOMAR. Retrieved January 19, 2025, from


https://ana.esomar.org/documents/indonesia-s-new-path-to-purchase-and-it-s-all-mobile


Videos

The new (new) social TV revolution

This research shows the importance of combining new methods (passive measurement multi-platform), together with classical surveys, to outline that today, internet measurement has a very high error on recall, however surveys are still very important...

Catalogue: Latin America 2016: Research Renovation
Authors: Vanessa Mathias, Marcela Doria, Cassiano Alburquerque, Pepe Tomás
Companies: Ipsos MRBI, Netquest
June 15, 2016
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Citation

Mathias, Doria, Alburquerque and Tomás (2016a, June 15). The new (new) social TV revolution. ANA - ESOMAR. Retrieved January 19, 2025, from


https://ana.esomar.org/documents/the-new-new-social-tv-revolution


Videos

Addressing the missing link for enhanced customer experience

The presentation outlines how customer experience programmes for telecom operators can be enhanced with the integration of passive data, capturing actual consumer behaviours in this case collected from smartphone devices, which can then in turn be...

Catalogue: MENAP Forum 2015: Leading Transformation
Authors: Gareth Deere, Muhammad Masood Ali Khan
Company: Ipsos MRBI
June 15, 2015
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Citation

Deere and Masood Ali Khan (2015a, June 15). Addressing the missing link for enhanced customer experience. ANA - ESOMAR. Retrieved January 19, 2025, from


https://ana.esomar.org/documents/addressing-the-missing-link-for-enhanced-customer-experience