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Videos

Revolutionise your Marketing Strategy with AI

Discover the cutting-edge AI technologies driving this marketing revolution, including predictive analytics, natural language processing and machine learning.

Catalogue: Congress 2023
Author: Tarek Reslan
Company: GrowthTribe
October 5, 2023
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Citation

Reslan, T. (2023a, October 05). Revolutionise your Marketing Strategy with AI. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/revolutionise-your-marketing-strategy-with-ai


Videos
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Citation

Fagan, P. (2021a, October 25). Techno-Telepathy. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/techno-telepathy


Videos

Time to destroy the online façade

Tune in to support and learn more from YOUR highest-rated young professional pitchers!

Catalogue: Insights Festival 2020
Authors: Joleen Chan, Vardhini Ramesh
Company: Kantar
September 17, 2020
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Citation

Chan and Ramesh (2020a, September 17). Time to destroy the online façade. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/time-to-destroy-the-online-facade


Videos

Finding the 80% rotten apples in your innovation pipeline

"I fully trust the predictions of product pre-testing. It is well-invested money!"In a nutshell, that's the change in perception among CEOs which would delight us.Imagine if you could test products before placing them in your sales channels in such a...

Catalogue: Insights Festival 2020
Authors: Alexander Falser, Lukas Waidelich, Marco Walter
Companies: Tchibo, Cauliflower
September 16, 2020
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Citation

Falser, Waidelich and Walter (2020a, September 16). Finding the 80% rotten apples in your innovation pipeline. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/finding-the-80-rotten-apples-in-your-innovation-pipeline


Videos

The power of storytelling in sports

The main 3 takeaways of the presentation are:- It is possible to measure what makes and predicts engaging storytelling;- Relatability is the most important attribute to any story, no matter what your objective is;-Different generations connect and...

Catalogue: ESOMAR TV: Client Summit 2020 at Home
Author: Renata Policicio
June 11, 2020
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Citation

Policicio, R. (2020a, June 11). The power of storytelling in sports. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/the-power-of-storytelling-in-sports


Videos

The power of AND: Human insights & AI/ml led Analytics to drive IMPACT!

The latest advanced in AI/ml approaches are helping uncover efficiencies across sectors across a wide spectrum of business needs. Can these machine-driven approaches that leverage advanced statistical analyses help us unleash creativity?

Catalogue: ESOMAR TV: Client Summit 2020 at Home
Author: Pavi Gupta
June 11, 2020
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Citation

Gupta, P. (2020a, June 11). The power of AND: Human insights & AI/ml led Analytics to drive IMPACT!. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/the-power-of-and-human-insights-ai-ml-led-analytics-to-drive-impact-


Videos

Is it possible to predict human decision-making?

Using qual and quant to understand why consumers really make decisions, not why you think they do.

Catalogue: Fusion 2019
Author: Nina Kanin
Company: Streetbees
November 10, 2019
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Citation

Kanin, N. (2019a, November 10). Is it possible to predict human decision-making?. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/is-it-possible-to-predict-human-decision-making--10864


Videos

Reading the tea leaves

Do you want to foresee the future? Then, why not create it? We'll show how we access to ideas/ images of the future that are 'submerged' deep in consumers' mind and weave them into a compelling story for brands to realise their desirable future.

Catalogue: Fusion 2019
Authors: Akiko Hoshi, Rumiko Ayusawa
Company: INTAGE HOLDINGS Inc.
November 10, 2019
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Citation

Hoshi and Ayusawa (2019a, November 10). Reading the tea leaves. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/reading-the-tea-leaves-10867


Videos

Driving business impact through digitization

Learn how PepsiCo developed a revolutionary new approach to pre-testing with Ada TV to unlock stronger prediction power to enable better, faster and stronger advertising development. 

Catalogue: Client Summit 2019- Autumn Edition
Authors: Kevin Evans, Laura Barber
Company: PepsiCo
October 3, 2019
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Citation

Evans and Barber (2019a, October 03). Driving business impact through digitization. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/driving-business-impact-through-digitization