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The power of AND: Human insights & AI/ml led Analytics to drive IMPACT!

Date of publication: June 11, 2020

Catalogue: ESOMAR TV: Client Summit 2020 at Home

Author: Pavi Gupta

Abstract:

The latest advanced in AI/ml approaches are helping uncover efficiencies across sectors across a wide spectrum of business needs. Can these machine-driven approaches that leverage advanced statistical analyses help us unleash creativity?

Pavi Gupta

Author

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Umana, Reinhardt and Kennedy (1970a, January 01). AI Power and Human Expertise. ANA - ESOMAR. Retrieved May 13, 2025, from


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Author: Ramanathan Vythilingam

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Citation

Gupta, P. (2020a, June 11). The power of AND: Human insights & AI/ml led Analytics to drive IMPACT!. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/remaining-human-in-a-world-of-ai