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Empowering People Within Canada to Engage in Human Rights

The Canadian Museum for Human rights (CMHR) is the world?s first museum dedicated to human rights. As the CMHR celebrates its 10th anniversary, it is partnering with Humanity, a brand transformation agency, to revitalise and refresh their brand. To...

Catalogue: Congress 2024
Authors: Amy Knowles, Ryan Hughes, Riva Harrison
October 1, 2024

Videos

Fear of Missing Out, Fear of Getting In

The rapid advancement of AI and generative AI has ushered in a new era of possibilities for marketers worldwide. AI's ability to analyse vast datasets, automate routine tasks and generate creative content has the potential to revolutionise marketing...

Catalogue: Congress 2024
Authors: Minh Nguyen, Mahima Surana, Munish Bhamoriya
October 1, 2024

Videos

Qual at Scale

In this fireside chat, we will dive into how AI is changing the game for Qual at Scale. Adam from The Coca-Cola Company will share how the new reality of qualitative research at scale can be a paradigm shift for global brands.  

Catalogue: Congress 2024
Authors: Adam Palenicek, Jonas Nielsen
Companies: The Coca-Cola Company , GetWhy
October 1, 2024

Videos

The Insights Quest

?It has been widely accepted that AI and other technical developments will have an undeniable impact on the insights industry. But how is the industry really shaping up, and how is the world around it changing? Understanding the industry and the...

Catalogue: Congress 2024
Author: Xabier Palacio
Company: ESOMAR
October 1, 2024

Videos

Supercharge your CSR Marketing Strategy

Orange has embarked on an innovative journey to further its CSR marketing strategy, with a particular focus on significantly reducing its carbon footprint as part of its ?Lead the Future? plan. Thanks to the strategic integration of GenAI persona...

Catalogue: Congress 2024
Authors: Mathilde Guinaudeau, Benoit Hubert, Jean Christophe Desbouvries, Stefania Simion, Isabelle Herbert Collet
October 1, 2024

Videos

Are Surveys Dead

With the price of surveys increasingly unsustainable, data quality still a hot topic, and the use of AI and synthetic data ever more prevalent; Cint CEO Patrick Comer poses the question: Are Surveys Dead

Catalogue: Congress 2024
Author: Patrick Comer
Company: Cint
October 1, 2024

Videos

Videos

Back to the Future

Predicting the future for a horizon that spans beyond 10 years is a complex and uncertain task, especially in volatile times when the world is facing unprecedented challenges such as climate change, geopolitical tensions and social unrest. In this...

Catalogue: Congress 2024
Authors: Javier Camino, Giles Hedger, Laura Hurst, Mitali Menda, Benjamin Lickfett, Guy Middleton, James Randall, Harry Rokison, Alberto Romano, Mark Sandys
October 1, 2024