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Videos

Four Years of Evidence for the Development of Financial Inclusion in Latin America

Credicorp?s Financial Inclusion Index tracks LATAM?s progress on financial accessibility, highlighting barriers that persist across countries. This index not only provides data for market insights but also supports policy recommendations aimed at...

Catalogue: LATAM 2025
Author:
April 1, 2025
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Citation

(2025a, April 01). Four Years of Evidence for the Development of Financial Inclusion in Latin America. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/-12789


Videos

PERU AT THE TOP OF GASTRONOMIC TOURISM

The vision and strategy behind the creation of the Peru brand, along with the journey that positioned Lima as a leading urban-gastronomic destination. A process driven by passion and dedication, this story stands as a testament to Peru?s ability to...

Catalogue: LATAM 2025
Author:
April 1, 2025
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Citation

(2025a, April 01). PERU AT THE TOP OF GASTRONOMIC TOURISM. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/peru-at-the-top-of-gastronomic-tourism


Videos

The JUMP Programme

Access to digital resources has become a vital enabler of education, employment, healthcare and social well-being in today's world. However, the digital divide remains a persistent barrier for marginalised communities,leaving many without the means...

Catalogue: LATAM 2025
Author:
April 1, 2025
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Citation

(2025a, April 01). The JUMP Programme. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/the-jump-programme-12788


Videos
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Citation

(2025a, April 01). CREAR Model: Connecting Insights with Value Creation in the Market. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/-12793


Videos
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Citation

(2025a, April 01). Revolutionising Innovation and Product Development with AI. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/-12778


Videos
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Citation

(2025a, April 01). Can We Trust Synthetic Personas?. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/can-we-trust-synthetic-personas--12783


Videos

Unlocking Deeper Consumer Insights for Experiential Marketing

Introduction Understanding consumer behaviour is about more than tracking purchases; it?s about immersing ourselves in the entire journey?from the spark of intention to the rituals of consumption. Coca-Cola?s groundbreaking...

Catalogue: LATAM 2025
Author:
April 1, 2025
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Citation

(2025a, April 01). Unlocking Deeper Consumer Insights for Experiential Marketing. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/unlocking-deeper-consumer-insights-for-experiential-marketing-12784


Videos
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Citation

(2025a, April 01). The Kiki Project: Understanding Consumers in Times of Crisis. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/-12772


Videos

Silver Economy

The aging of the global population is an inescapable reality. In 1960, the proportion of adults aged 60 andover represented approximately 8% of the world's population. In 2022, this figure rose to 10% and is projectedto reach 16% by 2050. Although...

Catalogue: LATAM 2025
Author:
April 1, 2025
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Citation

(2025a, April 01). Silver Economy. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/silver-economy-12787