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Research papers

Re-imagining the client-side

The research industry and bodies like ESOMAR are at a critical junction in their history. As it stands today, the research industry remains grounded in largely unchallenged late twentieth-century assumptions. There are significant shifts in client...

Catalogue: Congress 2017: Visionary
Author: Andrew Geoghegan
Company: Diageo
September 4, 2017
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Citation

Geoghegan, A. (2017a, September 04). Re-imagining the client-side. ANA - ESOMAR. Retrieved March 24, 2025, from


https://ana.esomar.org/documents/re-imagining-the-client-side


Videos

Re-imagining the client-side

The research industry and bodies like ESOMAR are at a critical junction in their history. As it stands today, the research industry remains grounded in largely unchallenged late-twentieth-century assumptions. There are significant shifts in client...

Catalogue: Congress 2017: Visionary
Author: Andrew Geoghegan
Company: Diageo
September 4, 2017
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Citation

Geoghegan, A. (2017a, September 04). Re-imagining the client-side. ANA - ESOMAR. Retrieved March 24, 2025, from


https://ana.esomar.org/documents/re-imagining-the-client-side-10995


Research papers

Were you there?

The story of the research behind the award-winning Smirnoff's Nightlife Exchange Project that helped return the Smirnoff brand to strong performance globally is described in this presentation. The presenters reveal how an online community was used to...

Catalogue: Congress 2012: Accelerating Excellence
Authors: Oscar Martinez, Lyn McGregor
Companies: Flamingo, Diageo
September 13, 2012
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Citation

Martinez and McGregor (2012a, September 13). Were you there?. ANA - ESOMAR. Retrieved March 24, 2025, from


https://ana.esomar.org/documents/were-you-there-


Research papers

Vive la différence

What does the new age of listening mean in different parts of the world? This paper will contextualise market research online communities (MROCs) within local cultures of social media and research and seek to highlight best practice and potential...

Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: Kate Fleming, Richard Shaw, Tom Skilbeck, Paul Child
Companies: Diageo, Cimigo
September 15, 2010
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Citation

Fleming, Shaw, Skilbeck and Child (2010a, September 15). Vive la différence. ANA - ESOMAR. Retrieved March 24, 2025, from


https://ana.esomar.org/documents/vive-la-diff-rence


Research papers

Euromale

In 1999 a study asked men around Europe what they thought of their lives: their jobs, their partners, their kids, their friends, women, sex, and advertising? How did this differ by age from 21-65 years? How did it differ by country between the United...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2003
Authors: Christene McCauley, Nick Johnson
Company: Diageo
November 5, 2003
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Citation

McCauley and Johnson (2003a, November 05). Euromale. ANA - ESOMAR. Retrieved March 24, 2025, from


https://ana.esomar.org/documents/euromale


Research papers

Development of a new brand concept

Consumer insight is a hot topic in the marketing community. What is the precise definition of consumer insight and how can a brand profit from in-depth knowledge and understanding of consumer's consumption style? This paper aims to provide an insight...

Catalogue: ESOMAR Excellence in Consumer Insights Conference 2003
Authors: Ronald Renkema, Carlos Zwikker
Company: Diageo
March 30, 2003
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Citation

Renkema and Zwikker (2003a, March 30). Development of a new brand concept . ANA - ESOMAR. Retrieved March 24, 2025, from


https://ana.esomar.org/documents/development-of-a-new-brand-concept-


Research papers

Back to the Future

Predicting the future for a horizon that spans beyond 10 years is a complex and uncertain task, especially in volatile times when the world is facing unprecedented challenges such as climate change, geopolitical tensions and social unrest. In this...

Catalogue: Congress 2024
Authors: Javier Camino, Giles Hedger, Laura Hurst, Mitali Menda, Benjamin Lickfett, Guy Middleton, James Randall, Harry Rokison, Alberto Romano, Mark Sandys
Companies: Diageo, IPSOS
January 1, 1970
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Citation

Camino et al. (1970a, January 01). Back to the Future. ANA - ESOMAR. Retrieved March 24, 2025, from


https://ana.esomar.org/documents/back-to-the-future-12507