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Videos

Can machines be emotional?

We know emotions play an important role in consumer decision making but how do we access them at scale? SKIM and J&J teamed up to investigate!

Catalogue: Fusion 2019
Author: Marcel Slavenburg
Company: SKIM
November 10, 2019
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Citation

Slavenburg, M. (2019a, November 10). Can machines be emotional?. ANA - ESOMAR. Retrieved February 09, 2025, from


https://ana.esomar.org/documents/can-machines-be-emotional--10853


Research papers

Is shopping cultured?

What goes through your mind when you make a shopping decision? What do you think about? How do you decide? How does this vary when you buy different things? How do different people think? This is the question that Lightspeed and Netquest explored and...

Catalogue: Latin America 2017: #IN
Authors: Alexander Wheatley, Jon Puleston, Joaquim Bretcha
Companies: Netquest, Kantar
June 15, 2017
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Citation

Wheatley, Puleston and Bretcha (2017a, June 15). Is shopping cultured?. ANA - ESOMAR. Retrieved February 09, 2025, from


https://ana.esomar.org/documents/is-shopping-cultured-


Videos

Is shopping cultured?

What goes through your mind when you make a shopping decision? What do you think about? How do you decide? How does this vary when you buy different things? How do different people think? This is the question that Lightspeed and Netquest explored and...

Catalogue: Latin America 2017: #IN
Authors: Joaquim Bretcha, Alexander Wheatley
Companies: Netquest, Kantar
June 15, 2017
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Citation

Bretcha and Wheatley (2017a, June 15). Is shopping cultured?. ANA - ESOMAR. Retrieved February 09, 2025, from


https://ana.esomar.org/documents/is-shopping-cultured--10752


Research papers

The hunt for an "authentic" coffee experience

Although consumers are quite particular when it comes to choosing coffee, understanding the criteria they base their choices on - particularly what causes them to consider coffee 'authentic' - can be difficult. Spurred by the convenience store...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Junichi Ichiba, Humphrey Chen, Yuki Tanaka
Company: INTAGE HOLDINGS Inc.
May 9, 2017
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Citation

Ichiba, Chen and Tanaka (2017a, May 09). The hunt for an "authentic" coffee experience. ANA - ESOMAR. Retrieved February 09, 2025, from


https://ana.esomar.org/documents/the-hunt-for-an-authentic-coffee-experience-8990


Research papers

Retail's next top model

Marketers have always asked researchers for a model that represents consumer decision-making in an easy-to-work-with format. Naturally, researchers have tried to simplify the real life context to an often-linear step-by-step process, from need via...

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!
Authors: Lilli Mix, Janine Katzberg
Company: Happy Thinking People
November 18, 2015
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Citation

Mix and Katzberg (2015a, November 18). Retail's next top model. ANA - ESOMAR. Retrieved February 09, 2025, from


https://ana.esomar.org/documents/retail-s-next-top-model


Magazines

Revue Française du Marketing (Septembre 2013)

Le thème de l'enfant consommateur est en marketing souvent évoqué et étudié. Pourautant, deux questions se posent: si l'on admet que le prix est un élément fondamental dans les choix que pose le consommateur, quel quesoit son...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
September 1, 2013
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Citation

, A. (2013a, September 01). Revue Française du Marketing (Septembre 2013). ANA - ESOMAR. Retrieved February 09, 2025, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-septembre-2013-


Magazines

Revue Française du Marketing (Mars 2009)

Les quatre communications de ce numéro, composé d'articles variés, présentent unthème commun, l'essai d'explication du comportement du consommateur à partir de ce que les diverses sciences humaines nous proposent.Un des principaux...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
March 1, 2009
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Citation

, A. (2009a, March 01). Revue Française du Marketing (Mars 2009). ANA - ESOMAR. Retrieved February 09, 2025, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-mars-2009-


Research papers

Understanding the path to purchase

The fast pace of today's automotive market and the many influences on consumer choice require manufacturers and dealers to understand and take actions quickly to reflect changes in consumer preferences.This paper discusses a new model and method of...

Catalogue: Automotive 2006
Authors: Andrew Dye, Michael Mills, Tina Katsinikas, Nicole Tarkar
Company: Nielsen
February 27, 2006
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Citation

Dye, Mills, Katsinikas and Tarkar (2006a, February 27). Understanding the path to purchase. ANA - ESOMAR. Retrieved February 09, 2025, from


https://ana.esomar.org/documents/understanding-the-path-to-purchase


Research papers

Linking marketing decisions with consumer decision making

This paper expands on recent findings from cognitive psychology and related disciplines and argues that market researchers need to move their emphasis from understanding consumer perceptions and generalized motivations to a much more specific...

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business
Author: Alastair Gordon
September 19, 2004
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Citation

Gordon, A. (2004a, September 19). Linking marketing decisions with consumer decision making. ANA - ESOMAR. Retrieved February 09, 2025, from


https://ana.esomar.org/documents/linking-marketing-decisions-with-consumer-decision-making