Resources Library by ANA

Democratizing knowledge and insights to all L'Oréal employees

In 2019, Gartner reported that almost 90% of business managers said it was important to use data to make their daily market-facing decisions. But the same study reported business managers consult four or more different data sources, including...

Catalogue: Webinars 2021

Authors: Elizabeth P. Morgan, Tim Burge, Julia Sarhy

Companies: Market Logic Software, L'Oréal

May 11, 2021

Leveraging storytelling in a digital world

We are like fish and stories are the water we swim in without ever even thinking about it. So spend an hour with a master teacher, Prof. Richard Krevolin, and start thinking about the stories you are telling.Prof. Krevolin will take us on a...

Catalogue: Webinars 2020

Authors: Richard Krevolin, Dinesh Ramchandani, Anila Shrivastava

July 17, 2020

Storytelling to transform insights to action

Storytelling helps insights professionals to drive change by engaging decision-makers. Effective storytelling goes beyond the data to use emotion as a key driver for decision making. In addition to human intelligence that's required to craft...

Catalogue: Webinars 2020

Authors: Elizabeth P. Morgan, Fenny Léautier, Cinny Little

Companies: Forrester, Market Logic Software, Philips International

May 28, 2020

Get seen when nobody's really looking: How to write effectively in the low attention era

We all produce written content. And we all want our writing to be noticed, engaged with and acted upon. However, your audiences are time-poor and have lower attention spans than ever. This means your content is permanently walking a tightrope of...

Catalogue: Webinars 2020

Authors: Jack Miles, Angela Canin

Company: Northstar Research

February 17, 2020

Best of ESOMAR Belgium- A virtual event!

Early September speakers from all over the world presented their work and thinking at the 2019 ESOMAR Congress in Edinburgh. The three-day conference was bursting with speeches, panel discussions and keynotes on Transformation, the 2019 congress...

Catalogue: Webinars 2019

Authors: Steliana Ifrim, Wim Hamaekers, Katia Pallini, Ray Poynter, Ennio Armato, Matthew Roberts

Companies: One Inch Whale, InSites Consulting, FFIND DE

November 26, 2019

The secret art of activating consumer insight

As business decision makers gain access to increasingly large volumes of data, cutting through the noise will be a key success factor for insight professionals. In this webinar, Paul Hudson explores a range of high impact reporting methods and how...

Catalogue: Webinars 2019

Authors: Paul Hudson, Angela Canin

Company: FlexMR

November 12, 2019

The great internal communication experiment

Driving insight into the hearts and minds of stakeholders is Coca-Cola Knowledge and Insight's biggest challenge. This presentation examines which communications create most engagement with internal audiences & provides guidelines to change...

Catalogue: Webinars 2019

Author: Lucy Davison

March 18, 2019

The great internal communication experiment

Driving insight into the hearts and minds of stakeholders is Coca-Cola Knowledge and Insight's biggest challenge. This presentation examines which communications create most engagement with internal audiences & provides guidelines to change...

Catalogue: Webinars 2018

Authors: Lucy Davison, Lauren Raby

November 13, 2018

Mirror, mirror on the wall

If we define the client as anyone without whom a business wouldn't exist, there is a group of people that are very important to marketing research but are ironically overlooked. In this paper we treat the Respondents with the same interest and...

Catalogue: Webinars 2017

Author: Kristin Hickey

Company: KANTAR TNS Malaysia

December 29, 2017