Resources Library by ANA

The 2006 FIFA World Cup case

This presentation describes a one-year project that was carried out to understand the effectiveness of the adidas 360 marketing and communication strategy developed in France before, during, and after the 2006 Fifa world cup.More specifically, it...

Catalogue: Congress 2007: Excellence

Authors: Olivier Heck, Laurent Florès, Guillaume Weill

September 19, 2007

Project Apollo and ad impact

Project Apollo is a single-source service developed to provide direct links between advertising and purchasing behavior at the household level. The goal is to achieve a consumer-centered view across all aspects of CPG marketing programs.By combining...

Catalogue: WM3 2007

Author: Bart Flaherty

June 3, 2007

Media in life survey

With the fast growth of digital media usage and the fragmentation of media audiences, it is increasingly essential to French media and advertisers to return to an overall consumer-oriented approach.The annual Media In Life survey launched by...

Catalogue: WM3 2007

Authors: Tiphaine Goisbeault, Isabelle Le Roy, Arnaud de Saint Roman

Companies: Mediametrie, Havas Group

June 3, 2007

Delivering the dream

The IPA TouchPoints Initiative, led by the UK communication agencies through their trade body, the IPA, was specifically designed to address the increasingly consumer centric, multi-media communications future and the subsequent lack of consumer...

Catalogue: WM3 2007

Authors: Lynne Robinson, Denise Turner

June 3, 2007

Connecting with people in a fragmenting world

This paper addresses one of the core roles of market research, that of a translator between the business objectives of clients and the needs of people, and demonstrates that it is increasingly important that market researchers help their clients...

Catalogue: Asia Pacific 2007

Author: Murray Campbell

Company: KANTAR TNS Malaysia

March 12, 2007

The modern marketing researcher

This paper presents an ideal model and strategy of the modern marketing researcher based on the thoughts and ideas of Leonardo da Vinci.Our vision for the modern marketing researcher is rooted in the European Renaissance but applicable to the modern...

Catalogue: Latin America 2006

Author: Michael Francesco Alioto

Company: Market Probe International Inc.

October 8, 2006

What next for consumers?

As consumer attitudes and behaviours continuously evolve, trends provide a framework for labelling, structuring and understanding these changes. when they are well observed, validated and communicated, trends become a powerful tool for stimulating...

Catalogue: Congress 2006: Foresight

Authors: Nadine Critchley, Will Galgey

Company: Nestlé

June 15, 2006

Connecting with consumers

The dreaded 'f' word (fragmentation) and pressures on budgets are the only two irrefutable facts in today's uncertain world of marketing. This isn't news but there is a greater need than ever to clearly establish priorities of marketing investment....

Catalogue: Worldwide Multi Media Measurement 2006

Authors: Neerja Wable, Shivkumar Moulee

Company: KANTAR TNS Malaysia

June 4, 2006

The non-existing frontier

Innovation is not simply a buzzword, but is becoming a reality within organizations. Market research is positioned as the natural place for user-centered innovation within companies, but this is not always recognized. Ronald Burt's ideas concerning...

Catalogue: Innovate 2006

Authors: Luis Arnal, José Tapia

Company: INSITUM

May 10, 2006