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Research papers
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Citation

Aisa and Pogliana (1983a, November 23). The role of the readers of Panorama and Grazia in the interpersonal communication process (Italian). ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/the-role-of-the-readers-of-panorama-and-grazia-in-the-interpersonal-communication-process-italian-


Research papers
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Citation

Aisa and Pogliana (1983a, November 23). The role of the readers of Panorama and Grazia in the interpersonal communication process . ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/the-role-of-the-readers-of-panorama-and-grazia-in-the-interpersonal-communication-process-


Research papers

The international newspaper

In the Spring of 1981, the 1980 European research programme was adapted and used in South East Asia. The main objective of this study was to look at the impact of the launch in S.E. Asia and to check that the editorial content of the newspaper was...

Catalogue: Seminar 1983: Publishing A Better Product
Authors: David S. Mitchell, Barbara R. Lewis
November 23, 1983
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Citation

Mitchell and Lewis (1983a, November 23). The international newspaper. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/the-international-newspaper


Research papers

Making the editorial matter of medical magazines more attractive

In Germany two continuous research services are available measurement the relative readership of the editorial elements in 30 major medical magazines. One service is private, the other one is part of the syndicated audience research organisation...

Catalogue: Seminar 1983: Publishing A Better Product
Authors: Ilse Meier, Gerhard Zacharias
November 23, 1983
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Citation

Meier and Zacharias (1983a, November 23). Making the editorial matter of medical magazines more attractive. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/making-the-editorial-matter-of-medical-magazines-more-attractive


Research papers

A new approach in audience measurement for print media

In our continuous Australia-wide Readership Survey, we interview about 26000 people each year. Each month two different cross-sections, each of about 1100 people, are interviewed. For dailies, weeklies and monthlies, different economical and quick...

Catalogue: Seminar 1982: Improving Media Research
Author: Roy Morgan
Company: Roy Morgan Research Pty Ltd
June 15, 1982
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Citation

Morgan, R. (1982a, June 15). A new approach in audience measurement for print media. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/a-new-approach-in-audience-measurement-for-print-media


Research papers

Methodological experiments of measuring the coverage of daily newspapers

The prime consideration of this paper is a methodological experiment, carried out by Media Markt Analysen, Frankfurt, in the autumn of 1981 which was aimed to check the measurement of the coverage of BILD and regional daily newspapers. Starting point...

Catalogue: Seminar 1982: Improving Media Research
Authors: Eva Maria Hess, Otmar Ernst
June 15, 1982
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Citation

Hess and Ernst (1982a, June 15). Methodological experiments of measuring the coverage of daily newspapers. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/methodological-experiments-of-measuring-the-coverage-of-daily-newspapers


Research papers

The London experiment

We may take the primary objective of the basic readership survey in each country to be to obtain for large numbers of publications estimates of average issue readership that are repeatable and stable, acceptably accurate and free from biases between...

Catalogue: Seminar 1982: Improving Media Research
Author: Pym Cornish
June 15, 1982
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Citation

Cornish, P. (1982a, June 15). The London experiment. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/the-london-experiment


Research papers

Measuring regional and local readership

Regional and local newspapers in Norway, as elsewhere, are threatened by developments within the newspaper market itself, by developments in the wholesale and retail trades, and by expected developments in the electronic media field. In this...

Catalogue: Seminar 1982: Improving Media Research
Authors: Per Langhoff, Harald Skare
June 15, 1982
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Citation

Langhoff and Skare (1982a, June 15). Measuring regional and local readership. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/measuring-regional-and-local-readership


Research papers

Media measurement by direct recording methods

The study group "readership analysis of medical journals" - called LA-MED - usually once a year presents actual data for media planners obtained by a standard interview, which is comparable to that of the German readership analysis for general...

Catalogue: Seminar 1982: Improving Media Research
Authors: Dieter Müller-Veeh, Gunda Opfer
June 15, 1982
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Citation

Müller-Veeh and Opfer (1982a, June 15). Media measurement by direct recording methods. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/media-measurement-by-direct-recording-methods