Back

The role of the readers of Panorama and Grazia in the interpersonal communication process

Date of publication: November 23, 1983

Catalogue: Seminar 1983: Publishing A Better Product

Authors: Arnaldo Aisa, Luisa Pogliana

Abstract:

The paper illustrates the first application in Italy of two new qualitative variables applied to the study of readership.

Arnaldo Aisa

Author

This is a long description of some author details.

Luisa Pogliana

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

The role of the readers of Panorama and Grazia in the interpersonal communication process (Italian)

Catalogue: Seminar 1983: Publishing A Better Product

Authors: Arnaldo Aisa, Luisa Pogliana

 

November 23, 1983

×

Citation

Aisa and Pogliana (1983a, November 23). The role of the readers of Panorama and Grazia in the interpersonal communication process (Italian). ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/the-role-of-the-readers-of-panorama-and-grazia-in-the-interpersonal-communication-process-italian-


Research Papers

The positioning of two leader magazines in the women's "A" and news magazines periodical market (Italian)

Catalogue: Seminar 1983: Publishing A Better Product

Author: Andreina Vanni

 

November 23, 1983

×

Citation

Vanni, A. (1983a, November 23). The positioning of two leader magazines in the women's "A" and news magazines periodical market (Italian). ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/the-positioning-of-two-leader-magazines-in-the-women-s-a-and-news-magazines-periodical-market-italian-


Research Papers

The positioning of two leader magazines in the women's "A" and news magazines periodical market

Catalogue: Seminar 1983: Publishing A Better Product

Author: Andreina Vanni

 

November 23, 1983

×

Citation

Vanni, A. (1983a, November 23). The positioning of two leader magazines in the women's "A" and news magazines periodical market . ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/the-positioning-of-two-leader-magazines-in-the-women-s-a-and-news-magazines-periodical-market-


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Aisa and Pogliana (1983a, November 23). The role of the readers of Panorama and Grazia in the interpersonal communication process . ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/the-positioning-of-two-leader-magazines-in-the-women-s-a-and-news-magazines-periodical-market-