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Research papers

Ernest Dichter

ERNEST DICHTER is the founder and president of Ernest Dichter Associates International, Ltd. He also founded the Institute of Motivational Research and is recognized internationally as the leading exponent and practitioner in this field. He developed...

Catalogue: ARF Guidelines Handbook
Authors: Rena Bartos, Ernest Dichter
June 15, 1990
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Citation

Bartos and Dichter (1990a, June 15). Ernest Dichter. ANA - ESOMAR. Retrieved March 29, 2023, from


https://ana.esomar.org/documents/ernest-dichter


Research papers

Beyond the rocking chair

At a recent conference in New York on the issue of age stereotypes, the spokesperson said: "Old people are ugly, decrepit, stupid, forgetful, toothless, sexless after sixty-five, ready to fall off the conveyor belt of life... this is the way the...

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Author: Rena Bartos
June 15, 1981
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Citation

Bartos , R. (1981a, June 15). Beyond the rocking chair. ANA - ESOMAR. Retrieved March 29, 2023, from


https://ana.esomar.org/documents/beyond-the-rocking-chair


Research papers

Archibald Crossley

ARCHIBALD CROSSLEY originated many of today's market research techniques. Founder of Crossley Surveys., he is widely noted for having been the first to measure audiences with his Crossley Radio Ratings, an innovation that, in the 1920s, laid the...

Catalogue: ARF Guidelines Handbook
Authors: Rena Bartos, Archibald Maddock Crossley
June 15, 1990
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Citation

Bartos and Crossley (1990a, June 15). Archibald Crossley. ANA - ESOMAR. Retrieved March 29, 2023, from


https://ana.esomar.org/documents/archibald-crossley


Research papers

Overview

It is no news that more people in the United States are living longer than ever before and that they are relatively more vigorous at chronological ages that used to be considered old. This trend toward longer life combined with the social trends to...

Catalogue: Seminar 1989: The Untapped Gold Mine
Author: Rena Bartos
June 15, 1989
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Citation

Bartos , R. (1989a, June 15). Overview. ANA - ESOMAR. Retrieved March 29, 2023, from


https://ana.esomar.org/documents/overview


Research papers

Hans Ziesel

HANS ZIESEL is Professor Emeritus of law and sociology at the University of Chicago Law School. Born and raised in Czechoslovakia, he devoted the first 15 years of his American life to market and advertising research, as teacher, author, and...

Catalogue: ARF Guidelines Handbook
Authors: Hans Ziesel, Rena Bartos
June 15, 1990
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Citation

Ziesel and Bartos (1990a, June 15). Hans Ziesel. ANA - ESOMAR. Retrieved March 29, 2023, from


https://ana.esomar.org/documents/hans-ziesel


Research papers

Qualitative research

This is a unique occasion. It is the first time that the Advertising Research Foundation has sponsored a workshop on qualitative research: The state of the art and its future potential.

Catalogue: ARF Guidelines Handbook
Author: Rena Bartos
January 1, 1990
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Citation

Bartos , R. (1990a, January 01). Qualitative research. ANA - ESOMAR. Retrieved March 29, 2023, from


https://ana.esomar.org/documents/qualitative-research


Research papers

The facts of life

My discussion today will be based on United States data only. I do not presume to project the trends in my country to what is happening in yours. I am here to talk about change: - Markets are changing;- Consumers are changing;- The economy is...

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research
Author: Rena Bartos
June 15, 1986
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Citation

Bartos , R. (1986a, June 15). The facts of life. ANA - ESOMAR. Retrieved March 29, 2023, from


https://ana.esomar.org/documents/the-facts-of-life


Research papers

Founding the fathers of advertising research

As we mark the 50th Anniversary of the Advertising Research Foundation, it is fitting that we look back to the pioneers who explored the unknown territory of advertising research during our first fifty years. We are fortunate in having an oral...

Catalogue: ARF Guidelines Handbook
Author: Rena Bartos
June 15, 1990
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Citation

Bartos , R. (1990a, June 15). Founding the fathers of advertising research. ANA - ESOMAR. Retrieved March 29, 2023, from


https://ana.esomar.org/documents/founding-the-fathers-of-advertising-research


Research papers

Keeping pace with the changing women's market around the world

The following summarizes the key findings of my book. Marketing to Women: A Global Perspective, which examines the women's market in ten countries: United States and Canada (North America); Brazil, Mexico, and Venezuela (Latin America); Great...

Catalogue: ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92
Author: Rena Bartos
June 15, 1990
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Citation

Bartos , R. (1990a, June 15). Keeping pace with the changing women's market around the world. ANA - ESOMAR. Retrieved March 29, 2023, from


https://ana.esomar.org/documents/keeping-pace-with-the-changing-women-s-market-around-the-world