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Founding the fathers of advertising research

Date of publication: June 15, 1990

Catalogue: ARF Guidelines Handbook

Author: Rena Bartos

Abstract:

As we mark the 50th Anniversary of the Advertising Research Foundation, it is fitting that we look back to the pioneers who explored the unknown territory of advertising research during our first fifty years. We are fortunate in having an oral historical record of interviews with seven of these “Founding Fathers.” The occasion for recording their thoughts was fortuitous.

Rena Bartos

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Research Papers

The first 50 years of the advertising research foundation

Catalogue: ARF Guidelines Handbook

Author: ARF (Advertising Research Foundation) B.V.

 

January 1, 1990

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Citation

B.V., A. (1990a, January 01). The first 50 years of the advertising research foundation . ANA - ESOMAR. Retrieved July 04, 2025, from


https://ana.esomar.org/documents/the-first-50-years-of-the-advertising-research-foundation-


Research Papers

Advertising research

Catalogue: ESOMAR Conference 1960

Author: Enrico Zanelli

Company: ESSO

June 15, 1960

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Citation

Zanelli, E. (1960a, June 15). Advertising research. ANA - ESOMAR. Retrieved July 04, 2025, from


https://ana.esomar.org/documents/advertising-research-89


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The integration of advertising research

Catalogue: Seminar 1965: Measuring Advertising Effectiveness

Authors: R. D. Godwin, B. Thorogood

 

June 15, 1965

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Citation

Godwin and Thorogood (1965a, June 15). The integration of advertising research. ANA - ESOMAR. Retrieved July 04, 2025, from


https://ana.esomar.org/documents/the-integration-of-advertising-research


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Service after sale and studies of market for business Authors: Archibald Maddock Crossley
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Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Bartos , R. (1990a, June 15). Founding the fathers of advertising research. ANA - ESOMAR. Retrieved July 04, 2025, from


https://ana.esomar.org/documents/the-integration-of-advertising-research