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Research papers
iFactor
Using CRM data to harness clients' irritating experiences feedback thanks to machine learning enrich outcomes with a social data deep dive into customers' pain points and related emotions.
Catalogue: Fusion 2019
Authors: Charlotte Zaepfel, Julie Hennes, Mathilde Guinaudeau
Company: Ipsos MRBI
November 10, 2019
Research papers
Answers not analytics
Get to your customer truth with automated video highlights.
Catalogue: Fusion 2019
Author: Mike Kuehne
Company: FocusVision
November 10, 2019
Research papers
Augument intelligence: Data mining with AI
This paper intends to uncover a little regarding what AI is doing and how as consultants, researchers, marketers and sales practitioners, we can take advantage of AI to help augment our intelligence- working ability- and move our own as well as our...
Catalogue: Fusion 2019
Author: Bradley Taylor
November 10, 2019
Research papers
Winning the lottery!
We all love and use buzz words. Such as data driven marketing, big data and 360° customer insights. But what do they really mean? How do you put them in practice? The Belgian National Lottery put it all in action by blending different data...
Catalogue: Fusion 2019
Authors: Nicole Huyghe, Marthe Gruloos
Company: Boobook
November 10, 2019
Research papers
Fusion Forward
Reduced cost by 30%, increased impact and scope by 200% while working in a market undergoing huge foundational change.
Catalogue: Fusion 2019
Author: Barry Jennings
Company: Microsoft
November 10, 2019
Research papers
Reading the tea leaves
Do you want to foresee the future? Then, why not create it? We'll show how we access to ideas/ images of the future that are 'submerged' deep in consumers' mind and weave them into a compelling story for brands to realise their desirable future.
Catalogue: Fusion 2019
Authors: Akiko Hoshi, Rumiko Ayusawa, Haruka Sugino
Company: INTAGE HOLDINGS Inc.
November 10, 2019
Research papers
