You searched for: "*"

The results has been filter on Tags containing Insight.
ANA has found 168 results for you, in 322 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Moving from Data-Driven to Deeper Human Understanding

We at GSK Consumer Healthcare (GSK CH) are undergoing a transformation, from being the consumerhealthcare division of GSK, to being on our way to becoming a standalone consumer health business. As such,we are transforming the way that we do business,...

Catalogue: Future-Proofing and Foresight
Authors: Liz Haas-Pietronave, James Sallows
Company: GSK
April 14, 2022
×

Citation

Haas-Pietronave and Sallows (2022a, April 14). Moving from Data-Driven to Deeper Human Understanding. ANA - ESOMAR. Retrieved October 05, 2024, from


https://ana.esomar.org/documents/moving-from-data-driven-to-deeper-human-understanding


Research papers

Implementing automation in LATAM

PepsiCo and Zappi's global alliance is changing the dynamic of how research is framed, analyzed and applied. Automation brings significant advantages such as costs and timings, as well as the path for better more structured research.

Catalogue: Latin America 2019
Authors: Gabriel Velez, Fabio Paiva
Company: PepsiCo
April 7, 2019
×

Citation

Velez and Paiva (2019a, April 07). Implementing automation in LATAM. ANA - ESOMAR. Retrieved October 05, 2024, from


https://ana.esomar.org/documents/implementing-automation-in-latam


Research papers

Standing on the shoulders of giants

Recognising innovation opportunities based on customer needs online is labor intensive, as user-generated content grows exponentially. Machine learning takes the insight process to a new level by utilising machine's and human's individual strengths....

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Anna Marchuk, Stefan Biel, Volker Bilgram, Signe Worning Løgstrup Jensen
Company: HYVE
November 11, 2018
×

Citation

Marchuk, Biel, Bilgram and Worning Løgstrup Jensen (2018a, November 11). Standing on the shoulders of giants. ANA - ESOMAR. Retrieved October 05, 2024, from


https://ana.esomar.org/documents/standing-on-the-shoulders-of-giants-9485


Research papers

Videometrics to the rescue

NAILBITER Videometrics offer a truly unique step forward for video-based quantitative research. By confronting the obstacles faced by traditional surveys, video represents a new option for researchers and marketers to see and hear their shoppers....

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Amit Dhand, Yelena Idelchik, Luke Orphanides
Company: NAILBITER Inc.
November 11, 2018
×

Citation

Dhand, Idelchik and Orphanides (2018a, November 11). Videometrics to the rescue. ANA - ESOMAR. Retrieved October 05, 2024, from


https://ana.esomar.org/documents/videometrics-to-the-rescue-9499


Research papers

Human plus digital equals agile and accurate

This paper is about taking a holistic approach to online communities and developing a mindset that obsessively focuses on the client end-game, rather than any fixed methodology. We explore what makes an effective online community; highlighting what...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Philip Morrison, Alex Johnston
Company: Jigsaw Research
November 11, 2018
×

Citation

Morrison and Johnston (2018a, November 11). Human plus digital equals agile and accurate. ANA - ESOMAR. Retrieved October 05, 2024, from


https://ana.esomar.org/documents/human-plus-digital-equals-agile-and-accurate-9463


Research papers

Alchemy!

In medieval times people sought a universal elixir. They failed, just as modern insighters fail if we proselytise one approach is ‘the future’. We search for truth through data – but history tells us there is no universal...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Author: Fiona Blades
Company: MESH Experience
November 11, 2018
×

Citation

Blades, F. (2018a, November 11). Alchemy!. ANA - ESOMAR. Retrieved October 05, 2024, from


https://ana.esomar.org/documents/alchemy--9439


Research papers

Post-truth insights: Driving business impact

This paper shares the experience of a pilot set up by Intel and Ipsos to build an ongoing framework for instant insights that can aid different stakeholders to explore rapid activation with micro-targets, sitting within the company ecosystem–...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Redhecka Roy, Sunita Venkataraman
Company: Ipsos MRBI
November 11, 2018
×

Citation

Roy and Venkataraman (2018a, November 11). Post-truth insights: Driving business impact . ANA - ESOMAR. Retrieved October 05, 2024, from


https://ana.esomar.org/documents/post-truth-insights-driving-business-impact-


Research papers

Demystifying machine learning

Research departments are under pressure. They are expected to deliver faster, cheaper and more impactful insights than ever before. Instead of doing more and faster research, insight departments are also able to revisit existing data sources. Often,...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Sjoerd Koornstra, Wim Hamaekers
Company:
November 11, 2018
×

Citation

Koornstra and Hamaekers (2018a, November 11). Demystifying machine learning. ANA - ESOMAR. Retrieved October 05, 2024, from


https://ana.esomar.org/documents/demystifying-machine-learning-9455


Research papers

AI meets CX

In this case study we will show how SKOPOS developed a solution using state-of-the-art technology from the fields of Artificial Intelligence, machine learning and statistics to extract deeper insights from SEAT’s customer satisfaction survey....

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Christopher Harms, Luis Freile, Marc Zörnig
Company: SKOPOS
November 11, 2018
×

Citation

Harms, Freile and Zörnig (2018a, November 11). AI meets CX. ANA - ESOMAR. Retrieved October 05, 2024, from


https://ana.esomar.org/documents/ai-meets-cx-9437