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Videos
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Citation

Jennings, Liang and Léautier (2023a, October 05). Client-centric AI Solutions. ANA - ESOMAR. Retrieved October 14, 2024, from


https://ana.esomar.org/documents/client-centric-ai-solutions


Videos
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Citation

Jennings, Fafian, Rodrigo and McGown (2023a, October 05). Powering up insights. ANA - ESOMAR. Retrieved October 14, 2024, from


https://ana.esomar.org/documents/powering-up-insights


Videos

Turbocharged Takeaways

Supercharger DAY 3 Turbocharged Takeaways 1 

Catalogue: Congress 2023
Author: Barry Jennings
Companies: Microsoft, ESOMAR
October 5, 2023
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Citation

Jennings, B. (2023a, October 05). Turbocharged Takeaways. ANA - ESOMAR. Retrieved October 14, 2024, from


https://ana.esomar.org/documents/turbocharged-takeaways


Videos

Uncovering the Human Voice for Deep Insights

Consumers naturally build relationships with the brands they interact with, and over time these interactions can turn into what is referred to as ?Brand Love? (Sternberg, 1986). In this way, the manner in which interactions are structured holds...

Catalogue: Congress 2023
Authors: Bernard Brenner, Jasmin Fischer, Melissa MacGregor, Justin Schoen, Camila Angio, Lucas Henderson, Sarah Johnson, Kyle Stalcup, Michael Tapp, Jack Penzer
Companies: Microsoft, SHARE Creative
September 28, 2023
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Citation

Brenner et al. (2023a, September 28). Uncovering the Human Voice for Deep Insights . ANA - ESOMAR. Retrieved October 14, 2024, from


https://ana.esomar.org/documents/uncovering-the-human-voice-for-deep-insights-12164


Videos

The new brand-perception battleground

Despite the investment, most customer and user experience tweaks are completely forgotten according to Kahneman's peak-end rule of memory. The stories that stick define your brand and decide your fate. We asked 3600 customers "What is your most vivid...

Catalogue: Insights Festival 2020
Author: David Evans
Company: Microsoft
September 14, 2020
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Citation

Evans, D. (2020a, September 14). The new brand-perception battleground. ANA - ESOMAR. Retrieved October 14, 2024, from


https://ana.esomar.org/documents/the-new-brand-perception-battleground


Videos

A pain in the inbox? Not anymore

Leveraging AI to reducing survey fatigue and survey send outs while maintaining stable customer satisfaction scores and enhanced response rates.3 takeaways:- How AI can be used to multiply stability of CX scores for a certain area or segment;- Why CX...

Catalogue: ESOMAR TV: Client Summit 2020 at Home
Author: Rajul Jain
Company: Microsoft
June 11, 2020
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Citation

Jain, R. (2020a, June 11). A pain in the inbox? Not anymore. ANA - ESOMAR. Retrieved October 14, 2024, from


https://ana.esomar.org/documents/a-pain-in-the-inbox-not-anymore


Videos

Enabling digital transformation

Market research's digital transformation takes more than new data and tools, but also requires motivating and enabling people to work differently.

Catalogue: Fusion 2019
Authors: Jeffrey Mercer, Marian Anderson
Company: Microsoft
November 10, 2019
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Citation

Mercer and Anderson (2019a, November 10). Enabling digital transformation. ANA - ESOMAR. Retrieved October 14, 2024, from


https://ana.esomar.org/documents/enabling-digital-transformation-10856


Videos

Fusion Forward

Reduced cost by 30%, increased impact and scope by 200% while working in a market undergoing huge foundational change.

Catalogue: Fusion 2019
Author: Barry Jennings
Company: Microsoft
November 10, 2019
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Citation

Jennings, B. (2019a, November 10). Fusion Forward. ANA - ESOMAR. Retrieved October 14, 2024, from


https://ana.esomar.org/documents/fusion-forward-10840


Videos

From glass half full to glass overflowing

Our journey to better understand the impact of advertising dollars on sales beyond the short run. Operating on a hunch, we ventured to harness the wealth of customer perception data and the best of existing statistical models at Microsoft to deliver...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Bernard Brenner, Robert Graves
Company: Microsoft
September 8, 2019
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Citation

Brenner and Graves (2019a, September 08). From glass half full to glass overflowing. ANA - ESOMAR. Retrieved October 14, 2024, from


https://ana.esomar.org/documents/from-glass-half-full-to-glass-overflowing-10689