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Uncovering the Human Voice for Deep Insights

Date of publication: September 28, 2023

Catalogue: Congress 2023

Companies: Microsoft, SHARE Creative

Authors: Bernard Brenner, Jasmin Fischer, Melissa MacGregor, Justin Schoen, Camila Angio, Lucas Henderson, Sarah Johnson, Kyle Stalcup, Michael Tapp, Jack Penzer

Abstract:

Consumers naturally build relationships with the brands they interact with, and over time these interactions can turn into what is referred to as ?Brand Love? (Sternberg, 1986). In this way, the manner in which interactions are structured holds significant implications for the potential success of any business, and provides all the necessary justifications for a further study.

Bernard Brenner

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Jasmin Fischer

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Melissa MacGregor

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Justin Schoen

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Camila Angio

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Lucas Henderson

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Sarah Johnson

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Kyle Stalcup

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Michael Tapp

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Jack Penzer

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Research Papers

Uncovering the Human Voice for Deep Insights

Catalogue: Congress 2023

Authors: Bernard Brenner, Jasmin Fischer, Melissa MacGregor, Justin Schoen, Camila Angio, Lucas Henderson, Sarah Johnson, Kyle Stalcup, Michael Tapp, Jack Penzer

 

September 28, 2023

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Citation

Brenner et al. (2023a, September 28). Uncovering the Human Voice for Deep Insights . ANA - ESOMAR. Retrieved December 21, 2024, from


https://ana.esomar.org/documents/uncovering-the-human-voice-for-deep-insights


Research Papers

The future is voice

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence

Authors: Arpapat Boonrod, Prachawan Ketavan

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Citation

Boonrod and Ketavan (2018a, May 13). The future is voice. ANA - ESOMAR. Retrieved December 21, 2024, from


https://ana.esomar.org/documents/the-future-is-voice


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The future is VOICE

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence

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Boonrod and Ketavan (2018a, May 23). The future is VOICE. ANA - ESOMAR. Retrieved December 21, 2024, from


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Citation

Brenner et al. (2023a, September 28). Uncovering the Human Voice for Deep Insights . ANA - ESOMAR. Retrieved December 21, 2024, from


https://ana.esomar.org/documents/the-future-is-voice-9324