Back

Uncovering the Human Voice for Deep Insights

Date of publication: September 28, 2023

Catalogue: Congress 2023

Companies: Microsoft, SHARE Creative

Authors: Bernard Brenner, Jasmin Fischer, Melissa MacGregor, Justin Schoen, Camila Angio, Lucas Henderson, Sarah Johnson, Kyle Stalcup, Michael Tapp, Jack Penzer

Abstract:

Consumers naturally build relationships with the brands they interact with, and over time these interactions can turn into what is referred to as ?Brand Love? (Sternberg, 1986). In this way, the manner in which interactions are structured holds significant implications for the potential success of any business, and provides all the necessary justifications for a further study.

Bernard Brenner

Author

This is a long description of some author details.

Jasmin Fischer

Author

This is a long description of some author details.

Melissa MacGregor

Author

This is a long description of some author details.

Justin Schoen

Author

This is a long description of some author details.

Camila Angio

Author

This is a long description of some author details.

Lucas Henderson

Author

This is a long description of some author details.

Sarah Johnson

Author

This is a long description of some author details.

Kyle Stalcup

Author

This is a long description of some author details.

Michael Tapp

Author

This is a long description of some author details.

Jack Penzer

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Uncovering the Human Voice for Deep Insights

Catalogue: Congress 2023

Authors: Bernard Brenner, Jasmin Fischer, Melissa MacGregor, Justin Schoen, Camila Angio, Lucas Henderson, Sarah Johnson, Kyle Stalcup, Michael Tapp, Jack Penzer

 

September 28, 2023

×

Citation

Brenner et al. (2023a, September 28). Uncovering the Human Voice for Deep Insights . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/uncovering-the-human-voice-for-deep-insights


Research Papers

The future is voice

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence

Authors: Arpapat Boonrod, Prachawan Ketavan

Company: Kantar

May 13, 2018

×

Citation

Boonrod and Ketavan (2018a, May 13). The future is voice. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-future-is-voice


Videos

The future is VOICE

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence

Authors: Arpapat Boonrod, Prachawan Ketavan

Company: Kantar

May 23, 2018

×

Citation

Boonrod and Ketavan (2018a, May 23). The future is VOICE. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-future-is-voice-9324


  • Video
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

Brenner et al. (2023a, September 28). Uncovering the Human Voice for Deep Insights . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-future-is-voice-9324