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Research papers

What's the future of category management?

It is our opinion that the category management initiative, as a whole, has not unfolded as we had expected 15 years ago. With the benefit of hindsight, it is unlikely that it would proceed in such a fairytale fashion.The road to adoption of category...

Catalogue: Retail 2007
Author: Stephen P. Needel
February 19, 2007

Research papers

Actionable shopper insights

This paper outlines work done to determine the success of a new category segmentation and layout trial. Results are based on in store research with shoppers and sales modelling techniques. Setting clear objectives and identifying key performance...

Catalogue: Retail 2007
Author: Neil Sangster
Company: Nielsen
February 19, 2007

Research papers

Point of purchase insights

This paper shows that a detailed insight into how shoppers decide what to buy, and how they actually browse and shop, can lead to better, more efficient and easier to shop in-store papers for fast moving consumer goods. This paper also describes the...

Catalogue: Retail 2007
Authors: Toon van Galen, Montse Ratera
Company: Ratera & van Galen
February 19, 2007

Research papers

Devising the shopping experience, rooted in retail innovation

This paper presents the sequential process followed to give birth to the retail formula, its strategy and its key elements, through the Filocolore case, a recent example of innovation in fashion retailing. The process includes market research and its...

Catalogue: Retail 2007
Author: Lluis Martinez-Ribes
February 19, 2007

Research papers

Haggling, bargaining and fixed price policies

India has over 12 million retail outlets, more than the rest of the world combined, for 200 million households. This includes the small kirana or general store, as well as hawkers.The organised retail sector is in its infancy, while consumers...

Catalogue: Retail 2007
Authors: Damodar Mall, Piyul Mukherjee
February 19, 2007

Research papers

A million new customers?

Since joining the European Union in May 2004, more than one million adult Poles left Poland and started living and working in Western European countries. In Ireland they have already become a serious segment of society accounting for circa 8% of the...

Catalogue: Retail 2007
Author: Roman Baszun
Company: Kinoulty & Partners Sp zoo SpK
February 19, 2007