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Research papers

Methodological considerations regarding marketing research for consumer durable goods

Forecasts for the demand for durable goods have been attempt- ed both by national economists, managerial economists and sample survey experts. Different methods have been tried with varying success. The national economists in trying to forecast the...

Catalogue: ESOMAR/WAPOR Conference 1955
Author: Leif Holbaek-Hanssen
June 15, 1955
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Citation

Holbaek-Hanssen, L. (1955a, June 15). Methodological considerations regarding marketing research for consumer durable goods. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/methodological-considerations-regarding-marketing-research-for-consumer-durable-goods


Research papers

What are durable and capital goods?

For my part I feel that first I must ask the question - "What are durable and capital goods?". Obviously it is necessary to make up our mind as to the true definition before we approach the matter in any detail. Does chewing-gum find itself in the...

Catalogue: ESOMAR/WAPOR Conference 1955
Author: N. H. Pearson
June 15, 1955
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Citation

Pearson, N. H. (1955a, June 15). What are durable and capital goods?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/what-are-durable-and-capital-goods-